News L.A. Miku Concert Wins Digital Media Awards' Top Prize
posted on 2012-03-19 09:32 EDT
Japan's Association of Media in Digital (AMD) awarded the Mikunopolis concert with the grand prize in the Digital Contents of the Year '11 awards on Monday. The virtual idol Hatsune Miku "performed" the concert at the Anime Expo in Los Angeles on July 2. The awards honor digital media content and services that best use the latest technology in Japan in 2011.
Reasons for Mikunopolis' award include the concert's status as a sold-out international event and use of the clips in Toyota and Google television commercials. AMD praised Hatsune Miku and the Vocaloid singing synthesis software for their use of 3D computer graphics in music videos as well as the virtual idol's global success through circulation of related consumer-generated media online.
AMD announced earlier this month that the concert won one of nine Awards of Excellence in the 17th Annual AMD Awards. The live-action film adaptation of Mitsurou Kubo's Moteki manga also received an Award of Excellence. Winners of the award in previous years include Summer Wars as well as the Crunchyroll video-streaming website.
The Kyushu Shinkansen Zensen Kaigyo "Rei! Kyushu" Campaign, which was also among this year's Award of Excellence winners, received the AMD Chairman's Award on Monday.
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