Atlus USA Announces Battle B-Daman: Fire Spirits! for the Game Boy Advance

Join "B-Dachampion" Yamato Delgado on
His Epic Quest for the Legendary Strike Shots!

IRVINE, CALIFORNIA — JULY 21, 2006 — Atlus U.S.A., Inc., a leading publisher of interactive entertainment, today announced the acquisition of the North American publishing rights to Battle B-Daman: Fire Spirits!, an action game for the Game Boy Advance.

Fire Spirits! is based on the second season of the animated television series "Battle B-Daman" (which debuts on American television later this year), and is a sequel to the Battle B-Daman video game, to be published by Atlus USA on July 25, 2006.

"With Battle B-Daman scheduled to ship for the Game Boy Advance next week, it's the perfect time to announce the follow-up," said Mike Manzanares, Project Lead for Atlus USA. "Fire Spirits! does everything a video game sequel should do, building on the original Battle B-Daman with wacky new characters and great new gameplay elements."

Developed in Japan by Atlus Co., Ltd.., Battle B-Daman: Fire Spirits! is scheduled for release in September 2006.

Battle B-Daman: Fire Spirits! has been rated E10+ by the ESRB for Comic Mischief, Mild Fantasy Violence, Mild Language, and Suggestive Themes.

Battle B-Daman: Fire Spirits! Background

Now that he has become a B-Dachampion, Yamato Delgado has a new quest: to explore the B-Daworld, locate the legendary "Strike Shots," and use them to triumph in the Winners Tournament. During his journey, Yamato will encounter powerful opponents, B-Daman parts that he's never heard of, and a few familiar faces.

Battle B-Daman: Fire Spirits! Key Features

- Three modes of play: Story, Free Battle, and two-player Link Mode!

- 21 selectable characters, each with his own B-Daman and special attack!

- Customize your B-Daman with hundreds of special parts!

- Examine the Fire Spirits! website, packaging, and advertisements for top-secret ZERO-CODES!

About Battle B-Daman
Battle B-Daman is a marble-shooting game that debuted in Japan in 1993. The Battle B-Daman licensing program is supported by an animated television series produced by d-rights Inc., which controls all international rights. In the United States, the first series was launched by the same team that handled Beyblade: Hasbro, ABC Family, and d-rights Inc.

About Atlus U.S.A., Inc.
Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including the Nintendo DS™, Game Boy® Advance, Xbox 360™, and PlayStation®2. Atlus USA's library of critically acclaimed video games includes Riviera: The Promised Land, Trauma Center: Under the Knife, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series. For more information, visit

About d-rights Inc.
d-rights Inc. is a wholly owned subsidiary of Mitsubishi Corporation, handling entertainment content for a variety of media, with a current focus on the production and licensing of animation, including Beyblade and Battle B-Daman. Mitsubishi Corporation is the world's largest general trading company, with a US$110 billion turnover and US$0.8 billion profit.

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