Uniqlo Pac-Man Challenge

Jun 4th 2009
PRELIM. ROUNDS: JUNE 8TH - 14TH AT NEWYORK-TOKYO.COM
FINALS: JUNE 19TH 4-8 PM AT UNIQLO SOHO, 546 BROADWAY, NYC


JUNE 03, 2009 (NEW YORK, NY) - New York - Tokyo is excited to announce the UNIQLO PAC-MAN CHALLENGE. We are gathering up some of our favorite companies to battle for the highest score on PAC-MAN! Please check below for the great line up of competitors.

The classic game will be played online for preliminaries and the finals will be held at UNIQLO Soho, 546 Broadway in NYC. If you're not a "company" and wish to join the challenge, you are welcomed to the event at UNIQLO Soho, 546 Broadway on June 19th!

UNIQLO PAC-MAN CHALLENGE is inspired by the fun UT PAC-MAN T-shirt designs and is supported by Namco Networks' special technical support.

WHEN / WHERE

(1) Preliminal Rounds (Company vs. Company)
Dates: June 8th (Mon) - 14th (Sun)
Place: www.newyork-tokyo.com

(2) Finals (Company vs. Company) with Walk-In Challenge
Date: June 19th (Fri) 4-8pm
Place: UNIQLO Soho, 546 Broadway, NYC

WHO

(a) Company Participants
Anime News Network, Blacksmith, Complex, Evil Monito, Freshness, Fusicology, Giant Robot, Giant Step, Gizmodo. Going, Hypebeast, Josh Spear, Lime Wire, NY Comic Con, New York Press, Pitchfork, The Source,
psfk, superfuture, Trace, UGO, Vapors, Vinyl Pulse East



(b) Walk-in Challengers
Come directly to the event on June 19th at UNIQLO Soho, 546 Broadway (RSVP required)

WHAT / HOW

(1) Preliminary Rounds
Companies will pick two representatives for their teams. The best of each team's scores will be chosen for submission.
Participants will download a NYT customized version of PAC-MAN onto their PC for free. Players MUST have internet access in order for their scores to be recorded.
Scores will be tracked and posted daily on the NYT masthead.
The Top 10 teams will continue on to the Finals.
(2) Finals
Finalists will compete on June 19th at the UNIQLO Soho, 546 Broadway on arcade machines.
Scores of each teams' players will be added together and recorded for a final high-score total.

*Walk-in Challenge
Challenge will be open to the general public as well, and begin after the Finals (Company x Company) have ended. In order to participate as a competitor for the Walk-In Challenge, you must RSVP on www.newyork-tokyo.com/wp/pacman/ (limited to 30 challengers, RSVP will close when 30 challengers are reached)
Prizes
All company participants will receive a free Full version PAC-MAN just for playing!
UNIQLO UT PAC-MAN T-Shirts
UNIQLO Tote Bags Limited Edition (Not sold in USA)
NAMCO PAC-MAN Plush
NAMCO PAC-MAN Mousepads

MORE DETAILS:
http://www.newyork-tokyo.com/wp/pac-man
[email protected]



About UNIQLO

The first UNIQLO store opened its doors in June 1984. We proved the success of the SPA manufacturer retailer model controlling the entire process from product planning, production, distribution and marketing. UNIQLO enjoyed superb growth by providing high quality casual wear at remarkably low prices.

Our fleece campaign sparked a UNIQLO boom across Japan in 1998. The post boom period saw a comparative fall off in revenue and profit, but our timely expansion of women's wear products helped generate a recovery in our business and saw the company generate sales of \400bln in fiscal 2006. We now boast a network of over 760 stores across Japan and we are working on increasing the UNIQLO appeal ever further through the development of 1650sqm stores (double the initial regular store size of 800sqm), and large-format stores with extensive shop floors of 3300sqm.


About NAMCO NETWORKS AMERICA INC.

For mobile handset and wireless device users looking for fun and entertainment, Namco Networks is a leading publisher and developer of wireless games and content that provide instant fun on the go. Namco Networks is built on a history of successful, quality, unique and fun games for everyone, and at any level of experience.

Following the 2002 launch of PAC-MAN and Ms. PAC-MAN, both of which remain in the top 10 of mobile games sold in the US market, Namco Networks has continued to bring classic titles like Galaga, Dig Dug, and Pole Position II as well as new titles like Pool Pro Online and PAC-MAN Pinball to North American mobile consumers.

Namco Networks is a pioneer in developing and implementing new and entertaining applications through the use of the fast-paced technological innovations occurring in mobile communications. Examples include networked head-to-head game play and the advanced 3D graphics found in the mobile versions of the best-selling Time Crisis and Ridge Racer series.

As well as being a leading provider of mobile games, Namco Networks is the exclusive distributor of video game ringtones, allowing cell phones users to personalize their mobile phones with sounds from their favorite video games.

Established January 1, 2006, Namco Networks America Inc. is a subsidiary of Namco Bandai Holdings (USA) Inc., a world leader in the high-tech entertainment industry.


About NEW YORK - TOKYO

Founded in 2001, NEW YORK - TOKYO (NYT) is a NYC - based lifestyle marketing, communications, and event media company that creates a place online and offline for the creative exchange inspired by the New York and Tokyo youth culture scenes.

We work with selected partners to develop and promote their inspiring talents, innovations, trends and services to a highly engaged community of consumers across the Eastern and Western hemispheres through our website and live events.

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