Crunchyroll and Bandai Channel Partner on Gundam Wing Interactive Social Application

Japan's Top Anime Streaming Service and World's Leading Asian Media Lifestyle Brand Partner on Streaming and Interactive Entertainment Initiative Based on Legendary Anime Studio's Omnipresent Franchise

San Francisco, Calif. (May 6, 2010) – Crunchyroll, Inc., in conjunction with Bandai Channel Co., Ltd. and Sunrise, Inc., announced today the launch of a broad marketing initiative centered around Sunrise's lead intellectual property, Gundam. As part of the initiative, episodes of Gundam Wing are available now on Crunchyroll's website and network of sites, services and devices, and a brand-new Crunchyroll-developed interactive Gundam Wing social media application is now available on Facebook. To support the launch, Bandai Channel, as a group company within the Bandai Namco Group, has provided logistical support to Crunchyroll. The application can be accessed at

The interactive social media application represents Crunchyroll's second application derived from a Japanese franchise, and the first developed in partnership with Sunrise and Bandai Channel. The social media application will utilize Crunchyroll's proprietary X-Wars interactive application engine as well as its social media marketing optimization planning capabilities.

Crunchyroll CEO and Co-Founder Kun Gao said: “Gundam is one of the key anime franchises that has ever come out of Japan. We hope that through this close cooperation with Sunrise and Bandai Channel, we will be able to not only increase its popularity in North America but play a role in spreading an important part of Japanese culture.”

Gundam Wing is now available to free users as well as subscribers on Crunchyroll, with Crunchyroll Anime Members able to view the videos free of outside advertisements. There is no charge to install the Gundam Wing social media application, and only a Facebook account is required.

About Crunchyroll, Inc.
Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. Content on Crunchyroll is provided by leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System (SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, Avex Entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippuden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley. More information can be found at

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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