Hatsune Miku Mega 3D Live Concert Takes Place in L.A.

MIKU ー Festival 2011 and Anime Expo 2011(U.S.A.) will bring the digital diva HATSUNE MIKU's First Ever 3D Live Concert Outside of Japan to the Nokia Theatre on July 2 for Anime Expo 2011 (July 1-4, at the Los Angeles Convention Center), with the official support and cooperation of Toyota Motor Sales, U.S.A. (http://www.toyota.com/corollamiku/) and ANIME EXPO 2011 (http://www.anime-expo.org/).

This concert theme will be based on the ultra popular 39's (Thank's') Giving Day held in Tokyo on March 9, 2010. SEGA Corporation will produce the high tech projected image and CRYPTON FUTURE MEDIA, Inc. will coordinate and supervise the production.

Further information about this first ever live in the US concert, related events and cool products will be posted on http://mikufes.com in English and Japanese.

For Press inquiries, please contact to [email protected]

Brought to you by:
MIKU ー Fes 2011
SEGA Corporation.

Public Relations
Tokyo Kawaii Magazine

CRYPTON FUTURE MEDIA Inc. (headquarters: Sapporo, Japan. President Hiroyuki Itoh) is Japan's leader in the development of musical synthesizer applications and sound data distribution. Crypton Future Media developed the vocal synthesis software“Character vocal series 01 HATSUNE MIKU” in 2007. Since then, HATSUNE MIKU songs have become a pop phenomenon, expanding all over the world and giving birth to a new entertainment culture over the internet. The music distribution service started in 2010 and now involves over 1000 labels.

About SEGA Inc.
SEGA® Corporation is a worldwide leader and well-known game manufacturer, holding the world's pre-eminent software assets and an outstanding reputation for product development since its establishment in 1960. Sega created “HATSUNE MIKU - Project DIVA- 2nd” PSP rhythm action game which has been a mega-seller with over 400,000 copies sold and has received overwhelming support from the scores of MIKU fans.

About Tokyo Kawaii Magazine
"Tokyo Kawaii Magazine" is a digital magazine app for the iPhone that provides the coolest in Japanese pop culture to readers all over the world. "Tokyo Kawaii Magazine" gives readers the most recent Japanese developments in animation, games and fashion, in both English and Spanish. Its feature stories include popular anime creations such as Suzumiya Haruhi , Evangelion and more. The latest issue, vol.7, features HATSUNE MIKU.

About 39's (Thank's) Giving day
39's (Thank's) Giving day is the first solo concert from digital diva HATSUNE MIKU originally held on March 9, 2010 at Zeep in Tokyo. The concert date was decided by her name “MIKU”. The number “3” in Japanese could be read as “MI” and number “9” as “KU”…”3/9 = MIKU!” It was held once in the daytime and again at night with over 5000 fans attending, and an internet viewing audience of thousands. The concert is based on the hit game “HATSUNE MIKU Project Diva Arcade” with 3D models and motion data by SEGA. It was the introduction of a brand new type of entertainment from Japan that excited audiences all over the world.

About Anime Expo
Anime Expo has been North America's largest anime and manga celebration since its inception in 1992. Anime Expo gives fans the rare opportunity to meet and hear from some of the most famous guest anime, manga and musical artists from Japan in live shows and sessions. AX 2011 will be held July 1 – July 4, 2011 at the Los Angeles Convention Center. (www.anime-expo.org)

About Nokia Theatre
Nokia Theatre (NOKIA Theatre L.A. LIVE ) in Los Angeles is a large venue in the "L.A. Live" sports and entertainment district of Downtown Los Angeles and located next to the Los Angeles Convention Center, built in 2007. The theater has 7100 seats and holds over 120 events each year.

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