Pop Culture Hub "GeekChic Daily' Feeds New Yorkers' Inner Geeks, Launches Two New Editions: GeekChic NYC & A Special Edition With Asian Pop Culture Publisher 'Tokyopop'

Oct 12th 2011
Former Microsoft Marketing Chief Mich Mathews Joins All-Star Board of Advisors

New York, NY - October 12, 2011 - Following the explosive growth of the National and Los Angeles regional editions, GeekChicDaily, the leading pop culture, opt-in email newsletter and cross-platform content publisher, today announced its expansion into the New York market and the upcoming launch of special edition “TOKYOPOP Powered by GeekChicDaily.”

With a focus on events and pop culture influencers in the NY Metro area, GeekChicDaily's New York Edition will continue to deliver a daily dose of popular culture, from comics to video games, film, television, toys, collectibles and applications, alongside multi-platform media partner and nerdcore site, Nerdist. In addition to editorial coverage, the company will also co-host local events that help New Yorkers feed their inner geeks whether on the web or on the town. To sign up, visit http://bit.ly/rqP3hs. Official launch partners include Street Fighter® X Tekken®, AMC's The Walking Dead, Toyota, OtterPops and Big Buck Hunter.

“Servicing the biggest media market in the world has always been a top priority and following the overwhelming enthusiasm from our National edition and GeekChicLA audience, New York was an obvious next step,” said GeekChicDaily Co-Founder and CEO Peter Y. Levin.

GeekChicDaily has also partnered with TOKYOPOP, the major publisher that popularized manga in the West to produce a special edition powered by GeekChicDaily that will cover the hottest Asian pop culture news and trends. “TOKYOPOP Powered by GeekChicDaily” is an evolution of the original TOKYOPOP magazine a decade ago, which featured Asian Pop Culture lifestyle, including manga, anime, gaming, music, cos-play, gadgets, celebrities and more. The magazine and online companion reached over 100K + subscribers. While TOKYOPOP was forced to discontinue its North American manga publishing operations in Spring 2011 due to the declining book retail environment, “TOKYOPOP powered by GeekChicDaily” revives the TOKYOPOP brand in an exciting way, leveraging its substantial social media footprint to tie the Asian-infused content across multiple platforms.

“GeekChicDaily and its daily, opt-in format provide the perfect opportunity to revive the original TOKYOPOP magazine Asian Pop Culture concept with a refreshed approach for our loyal and passionate fanbase,” said TOKYOPOP Founder, Stu Levy. “The time is right for a well-balanced Asian Pop Culture online newsletter with a West-looks-East perspective. We couldn't be more thrilled to continue the TOKYOPOP brand and its contribution to pop culture with GeekChicDaily.”

TOKYOPOP's audience, brand cache and significant influence on Asian Pop Culture over the last decade falls right in line with our long term strategy,” added GeekChicDaily Co-Founder and CEO Peter Levin. “Our objectives are to dig into that sweet spot where Eastern and Western pop culture trends collide for comprehensive, full-circle coverage for our content hungry community.”

At the same time, GeekChicDaily welcomes Microsoft marketing veteran and tech industry luminary Mich Mathews to its all-star Advisory Board, which already includes industry heavyweights such as former DailyCandy CEO Pete Sheinbaum, Thrillist CEO and co-founder Ben Lerer, Broadway Video CEO Jack Sullivan, ex-Legendary and Activision executive Kathy Vrabeck and former ShineReveille managing director Howard T. Owens.

GeekChicDaily investors include Legendary Pictures, Mandalay Entertainment, Bob Pittman, Seattle venture capitalist Mike Slade, Machinima CEO Allen DeBevoise, fomer Legendary and Activision executive Kathy Vrabeck, Gamespy Industries founder Mark Surfas and Japanese media juggernaut Yoshimoto Kogyo.

About GeekChicDaily:
GeekChicDaily (www.geekchicdaily.com) is the leading opt-in, popular culture, newsletter and cross-platform publisher focusing on comics, video games, film, television, applications, toys, collectibles and gear. The national, regional and Asian-themed newsletters are dedicated to "feeding your inner geek." GeekChicDaily is run by its co-founder and CEO Peter Levin and its investors include Legendary Pictures, Mandalay Entertainment, Bob Pittman, Seattle venture capitalist Mike Slade, Machinima CEO Allen DeBevoise, fomer Legendary and Activision executive Kathy Vrabeck, Gamespy Industries founder Mark Surfas and Japanese media juggernaut Yoshimoto Kogyo.

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