Share an Illusion of the World's End in “Mamiya” - Now on Steam

April 30, 2021 - Fruitbat Factory has now released the dark, apocalyptic visual novel MAMIYA - A Shared Illusion of the World's End worldwide! Developed by Kenkou Land, MAMIYA tells the story of a group of young men struggling against existential dread before the prophesied end of the world.

The story of MAMIYA - A Shared Illusion of the World's End consists of two parts: the FallDown and DownFall sides. FallDown acts as a prologue of sorts and presents the main characters and their themes, while DownFall has the player dive deep into those characters' circumstances to try to save them from the influence of the mysterious force known as “Mamiya”. The game has six endings to discover in total and many mysteries to unravel.


Tokyo, during the year in which the world was prophesied to end.

As we clung to reality, too spineless to throw our lives away together, we met Mamiya.

At a friend's funeral, the entire crowd was weeping and mourning, while we thought to ourselves that the death of a single person had no meaningful impact on the world at large.
We slept, woke up, and went through the same daily grind as ever. At least, that's how it was supposed to be.

Then Mamiya appeared...

Before we even knew it, the mysterious child named Mamiya had wormed their way into our daily lives. They slowly, but surely, became something of an emotional support. They'd brought us down a new path.

A path that would surely lead us to our deaths…

Game Features

  • An apocalyptic fantasy visual novel
  • 6 different endings
  • 83 gorgeous full-screen illustrations

MAMIYA has been translated by Conjueror and Andrew Hodgson, and edited by Gerejei. It is available in English and Japanese.

A free demo containing the full FallDown side of the game can be downloaded on Steam.

A subtitled opening movie for the game can be seen on the Fruitbat Factory YouTube channel.

MAMIYA - A Shared Illusion of the World's End is available from the Fruitbat Factory store, and on Steam.

Fruitbat Factory, Ltd
English version developer (Homepage, Blog, Twitter, Facebook, Discord & YouTube)Fruitbat Factory is an independent localisation house focusing on bringing interesting Japanese games to English-speaking audiences.

Kenkou Land
Developer of original Japanese version (Twitter, Homepage)
Kenkou Land is a Japanese doujin group that has previously published the boys' love visual novel Lemures Blue, which was adapted into a manga and novel by KADOKAWA Media Factory.

SOURCE: Fruitbat Factory

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