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NEWS: WarnerMedia Reorganizes Adult Swim, Crunchyroll, More Under Global Kids & Young Adults Uni


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Nick4x



Joined: 11 Apr 2007
Posts: 32
PostPosted: Wed Mar 06, 2019 1:06 am Reply with quote
"Kids and Young Adult unit", is it? That sounds like a really bad idea made by people that heard the term "Japanese animation" and said, "Oh, so just a bunch of cartoons, right?" and not realizing there's a lot of adult content that would certainly NOT be suitable for children in many anime series.

I can at least figure out how that happened, but moving Adult Swim into the category when it has the word ADULT in the title is just baffling. You can't even pretend you didn't know the content wasn't meant for children at that point. (Bear in mind that I haven't watched Adult Swim in around a decade, so for all I know it's all child-friendly viewing at this point).

EDIT: As it's been pointed out, "young adults" are generally people in the 18-30's age range. This was a mistake on my part. I thought young adults were considered much younger. I'm still uncertain that lumping programming for 7-year-olds and 35-year-olds is a good idea, but I'm not running a business, so who knows?


Last edited by Nick4x on Wed Mar 06, 2019 1:48 am; edited 1 time in total
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ZelosZoidberg



Joined: 23 May 2018
Posts: 635
PostPosted: Wed Mar 06, 2019 1:32 am Reply with quote
And it begins. Really wish this merger did not get approved.
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ninjamitsuki



Joined: 15 Sep 2007
Posts: 590
Location: Anywhere (Thanks, technology)
PostPosted: Wed Mar 06, 2019 1:37 am Reply with quote
Nick4x wrote:
"Kids and Young Adult unit", is it? That sounds like a really bad idea made by people that heard the term "Japanese animation" and said, "Oh, so just a bunch of cartoons, right?" and not realizing there's a lot of adult content that would certainly NOT be suitable for children in many anime series.

I can at least figure out how that happened, but moving Adult Swim into the category when it has the word ADULT in the title is just baffling. You can't even pretend you didn't know the content wasn't meant for children at that point. (Bear in mind that I haven't watched Adult Swim in around a decade, so for all I know it's all child-friendly viewing at this point).


Pretty sure by "young adult" they mean millennials, who are definitely the target audience for [adult swim] and Crunchyroll.
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Cardcaptor Takato



Joined: 27 Jan 2018
Posts: 4820
PostPosted: Wed Mar 06, 2019 1:41 am Reply with quote
Quote:
Pretty sure by "young adult" they mean millennials, who are definitely the target audience for [adult swim] and Crunchyroll.
That's what I assumed as well especially from the announcement message about them wanting to target millennials with this reorganization. Until Crunchyroll is forced to remove Goblin Slayer from their site or something, people should just calm down and wait to see what happens. But this is definitely going to bring out all the conspiracy theorists now.


Last edited by Cardcaptor Takato on Wed Mar 06, 2019 1:42 am; edited 1 time in total
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dragonrider_cody



Joined: 14 Jun 2008
Posts: 2541
PostPosted: Wed Mar 06, 2019 1:42 am Reply with quote
ninjamitsuki wrote:
Nick4x wrote:
"Kids and Young Adult unit", is it? That sounds like a really bad idea made by people that heard the term "Japanese animation" and said, "Oh, so just a bunch of cartoons, right?" and not realizing there's a lot of adult content that would certainly NOT be suitable for children in many anime series.

I can at least figure out how that happened, but moving Adult Swim into the category when it has the word ADULT in the title is just baffling. You can't even pretend you didn't know the content wasn't meant for children at that point. (Bear in mind that I haven't watched Adult Swim in around a decade, so for all I know it's all child-friendly viewing at this point).


Pretty sure by "young adult" they mean millennials, who are definitely the target audience for [adult swim] and Crunchyroll.


Probably “post-millennials” if they are saying young adults. The youngest Millenials are in their mid-20’s now, and the oldest are just a few years shy of 40. There is significant overlap between the two though.

This is just a reshuffling of divisions so leadership can be better focused on their core audiences. I think people are reading a bit too much into it right now.
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Cardcaptor Takato



Joined: 27 Jan 2018
Posts: 4820
PostPosted: Wed Mar 06, 2019 1:45 am Reply with quote
Quote:

This is just a reshuffling of divisions so leadership can be better focused on their core audiences. I think people are reading a bit too much into it right now.
Crunchyroll wouldn't have just spent a ton of money co-funding a show like Shield Hero if they were really going to rebrand into a kid friendly streaming site a month later.
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dragonrider_cody



Joined: 14 Jun 2008
Posts: 2541
PostPosted: Wed Mar 06, 2019 1:49 am Reply with quote
Cardcaptor Takato wrote:
Quote:

This is just a reshuffling of divisions so leadership can be better focused on their core audiences. I think people are reading a bit too much into it right now.
Crunchyroll wouldn't have just spent a ton of money co-funding a show like Shield Hero if they were really going to rebrand into a kid friendly streaming site a month later.


Exactly my point, though the decision to help fund that show was probably made closer to two years ago. However, CR has done a decent job reaching its intended audience and is a successful niche streaming service. AT&T isn’t going to mess with their formula as long as the company does well, especially in a market with as much as competition at streaming.
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Nick4x



Joined: 11 Apr 2007
Posts: 32
PostPosted: Wed Mar 06, 2019 1:52 am Reply with quote
I've edited my initial post. Apparently, I misunderstood the age range of of "young adults". For some reason, I always thought they were 13 to 18-year-olds, probably because that's the age range I was when I was frequenting that section of my local library many years ago... not completely unrelated to the fact that that's where they kept the manga.
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Cardcaptor Takato



Joined: 27 Jan 2018
Posts: 4820
PostPosted: Wed Mar 06, 2019 1:53 am Reply with quote
I do think the headline is a bit misleading and should make it more clear that this isn't going to effect the actual content of Crunchyroll.
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Kadmos1



Joined: 08 May 2014
Posts: 13552
Location: In Phoenix but has an 85308 ZIP
PostPosted: Wed Mar 06, 2019 2:00 am Reply with quote
ZelosZoidberg wrote:
And it begins. Really wish this merger did not get approved

The USDOJ has failed us yet again by tolerating these big media mergers.

I side with mergers when all of the following are met: If Company A (at least $9 billion in assets/revenue buys) out Company B (at least $1 billion in assets/revenue) and conditions are made regarding job losses (getting new jobs quickly, the jobs losses are under 100, or that no one is to lose a job). However, there should be an attempt to preserve their histories as separate companies. 11-digit purchases or higher are where I draw the line.

I think that WarnerMedi doing this much of consolidation is more than what Kevin Tsujihara can handle. I think it is better if they have bosses for each subsidiary or media company.

We use the DirecTVNow app for our TVs and it has 3rd-9th Eng. dub epi. of "Megalobox" in Eng but not the 10th epi. that aired Saturday night! It would normally have been there by now! I know because I searched for it! It would be nice if people just had to pay a monthly subscription to stream the anime on AdultSwim's website. This is because you have to log-in with a cable provider to watch the epi.
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DerekL1963
Subscriber



Joined: 14 Jan 2015
Posts: 1113
Location: Puget Sound
PostPosted: Wed Mar 06, 2019 2:35 am Reply with quote
Cardcaptor Takato wrote:
Quote:

This is just a reshuffling of divisions so leadership can be better focused on their core audiences. I think people are reading a bit too much into it right now.
Crunchyroll wouldn't have just spent a ton of money co-funding a show like Shield Hero if they were really going to rebrand into a kid friendly streaming site a month later.


You presume, sans evidence, that Crunchyroll knew what the higher ups were planning.

On the flip side, we also have the Ellation/Crunchyroll "High Guardian Spice" - which seems pretty obviously aimed at a younger audience.

So, who knows?

Cardcaptor Takato wrote:
I do think the headline is a bit misleading and should make it more clear that this isn't going to effect the actual content of Crunchyroll.


The headline says nothing about the "actual content of Crunchyroll" except what you've read into it.

But I will say this - this is the beginning of the end of the Crunchyroll we all know and love. This is only the first tightening of the corporate leash.
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Cardcaptor Takato



Joined: 27 Jan 2018
Posts: 4820
PostPosted: Wed Mar 06, 2019 2:38 am Reply with quote
It's interesting how people have been predicting the end of Crunchyroll for like the past several years and those predictions never come true.
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configspace



Joined: 16 Aug 2008
Posts: 3717
PostPosted: Wed Mar 06, 2019 4:18 am Reply with quote
ninjamitsuki wrote:
Nick4x wrote:
"Kids and Young Adult unit", is it? That sounds like a really bad idea made by people that heard the term "Japanese animation" and said, "Oh, so just a bunch of cartoons, right?" and not realizing there's a lot of adult content that would certainly NOT be suitable for children in many anime series.

I can at least figure out how that happened, but moving Adult Swim into the category when it has the word ADULT in the title is just baffling. You can't even pretend you didn't know the content wasn't meant for children at that point. (Bear in mind that I haven't watched Adult Swim in around a decade, so for all I know it's all child-friendly viewing at this point).


Pretty sure by "young adult" they mean millennials, who are definitely the target audience for [adult swim] and Crunchyroll.

Young Adult as in "YA books" has typically referred to teenagers in junior high and high school. That's why they're also addressing the post-millenial aka "Gen Z" audience here (millenials are Gen Y)

Anyways, it doesn't sound too good from their description. CR has always been more liberal, in the classical freeer sense, than [AS] which still censors non-nudity. So if they are pushing the mainstream angle production angle further, that could mean messing with what CR has done. Will they still be allowed independence in licensing and co-producing or will they be reigned into more US-mainstream-friendly shows?
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TheAncientOne



Joined: 06 Oct 2010
Posts: 1871
Location: USA (mid-south)
PostPosted: Wed Mar 06, 2019 7:24 am Reply with quote
Cardcaptor Takato wrote:
It's interesting how people have been predicting the end of Crunchyroll for like the past several years and those predictions never come true.

Keep predicting the same thing over and over again, and odds are, one will eventually be correct (and while they are crowing, "See, I was right!", most people will have forgotten all the times they were wrong).
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Ushio



Joined: 31 Jul 2005
Posts: 630
PostPosted: Wed Mar 06, 2019 8:15 am Reply with quote
Nick4x wrote:
"Kids and Young Adult unit", is it? That sounds like a really bad idea made by people that heard the term "Japanese animation" and said, "Oh, so just a bunch of cartoons, right?" and not realizing there's a lot of adult content that would certainly NOT be suitable for children in many anime series.

I can at least figure out how that happened, but moving Adult Swim into the category when it has the word ADULT in the title is just baffling. You can't even pretend you didn't know the content wasn't meant for children at that point. (Bear in mind that I haven't watched Adult Swim in around a decade, so for all I know it's all child-friendly viewing at this point).

EDIT: As it's been pointed out, "young adults" are generally people in the 18-30's age range. This was a mistake on my part. I thought young adults were considered much younger. I'm still uncertain that lumping programming for 7-year-olds and 35-year-olds is a good idea, but I'm not running a business, so who knows?



It's because it's bundling all the animation production together rather than having animation under what was Turner and Warner Bros.

The re-organisation is basically going from HBO, Turner and Warner Bros to

WarnerMedia Entertainment - All channels that focus on live action scripted and unscripted and the upcoming streaming service which will replace them as time goes on.

WarnerMedia News & Sports - It's in the title.

Warner Bros - Everything else so all film, video game and animation production and distribution and TV show production and marketing and all the specialist streaming.
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