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INTEREST: Sanrio to Buy New Mascot, Rely Less on Hello Kitty


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Ryvius213



Joined: 03 Aug 2006
Posts: 291
PostPosted: Wed Jul 13, 2011 9:13 pm Reply with quote
spelling correction: "stationery" toward the end is missing an r.

I'm interested in what their new mascot could be, but I have a feeling that it would be something a lot of people in the West have not heard of. Can anyone name anything similar to Hello Kitty that isn't licensed yet?
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Apollo-kun



Joined: 11 Feb 2010
Posts: 1213
Location: City 7, Macross 7
PostPosted: Wed Jul 13, 2011 9:24 pm Reply with quote
Well, to get something established in both Japan and America, that's been plastered on t-shirts, toys and games... they'd have to go for Domo-kun, right? If they could get the rights to that, they'd probably be raking in the dough.

A less likely alternative they could purchase rights to would be Doraemon, but I have a feeling that there's a snowball's chance in hell of that happening.
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Jaymie



Joined: 18 Jun 2009
Posts: 915
PostPosted: Wed Jul 13, 2011 9:36 pm Reply with quote
Ryvius213 wrote:
spelling correction: "stationery" toward the end is missing an r.

I'm interested in what their new mascot could be, but I have a feeling that it would be something a lot of people in the West have not heard of. Can anyone name anything similar to Hello Kitty that isn't licensed yet?


The only thing I can think of is Domo. Domo's already pretty popular around the world. Not as much as the behemoth that is Hello Kitty, of course, but still.

I think Tokyopop licensed it in the past, but they're history. So there's a huge opening in North America at the moment.
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Anymouse



Joined: 18 May 2007
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PostPosted: Wed Jul 13, 2011 10:01 pm Reply with quote
Maybe it's one of the OS tans. That would go over like a lead balloon.
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JuicyB



Joined: 08 Mar 2010
Posts: 278
PostPosted: Wed Jul 13, 2011 10:07 pm Reply with quote
License Master Chief and make Halo Kitty
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Josh7289



Joined: 27 Aug 2005
Posts: 1252
PostPosted: Wed Jul 13, 2011 11:09 pm Reply with quote
JuicyB wrote:
License Master Chief and make Halo Kitty

Get this wo/man a job.
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Jozoiscute



Joined: 25 Oct 2007
Posts: 252
PostPosted: Wed Jul 13, 2011 11:27 pm Reply with quote
"If a suitable character is found, it would be the first time that Sanrio would use a character that it did not develop in-house."

I'm not sure if the above statement is entirely accurate.....
Didn't Sanrio assist in the distribution of Osamu Tezuka's "Unico"?
I believe they also produced the anime "Ringing Bell"....
....and I know for a fact that at one point Blue from "Blue's Clues" had a deal with the Sanrio company... (as seen here---> http://www.viacomasia.com/pdfs/pressroom/pressreleases/nick_hellokitty.pdf )

Hmmm...a popular character in both the US and Japan?
How about Pikachu? Good gravy....if Sanrio and the Pokemon company combined they could probably take over the world....couldn't they?


Shocked
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Teriyaki Terrier



Joined: 26 Mar 2008
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PostPosted: Wed Jul 13, 2011 11:39 pm Reply with quote
It could be anything really. But to be honest, it would surprise me if Doraemon because it would likely be the first ever anything Doraemon related I heard of getting licensed in the US.

It could also be Domo as well. Now that Tokyo Pop went out of business, Domo is up for grabs in the market, so to say.
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Sunday Silence



Joined: 22 Jun 2010
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PostPosted: Thu Jul 14, 2011 12:16 am Reply with quote
Hello Hello Unemployment!!
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v1cious



Joined: 31 Dec 2002
Posts: 6199
Location: Houston, TX
PostPosted: Thu Jul 14, 2011 2:58 am Reply with quote
I don't get it, Doesn't Sanrio already have a ton of characters lying around that they don't use? Cinnamoroll, for instance.
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enurtsol



Joined: 01 May 2007
Posts: 14746
PostPosted: Thu Jul 14, 2011 3:24 am Reply with quote
It'll be simple Snoopy the dog. Laughing
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fortykoubuns



Joined: 03 Oct 2009
Posts: 22
Location: Connecticut, USA
PostPosted: Thu Jul 14, 2011 9:50 am Reply with quote
v1cious wrote:
I don't get it, Doesn't Sanrio already have a ton of characters lying around that they don't use? Cinnamoroll, for instance.


Dammit! I know it! I miss it when they used to sell other character goods like Minna no Tabo, Keroppi, or Badtz Maru.

Sanrio Stores feel so stale these days because they just sell Hello Kitty + a couple other characters that are uninteresting as well //end old person rant
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MagicallyDelicious



Joined: 19 Jan 2008
Posts: 157
PostPosted: Thu Jul 14, 2011 10:16 am Reply with quote
Aw! I love Hello Kitty... Im curious to see what character theyre interested in, but I really think theyre doing well for themselves with Kitty already... I would be sad to see less Hello Kitty stuff as its just starting to pop up more in my area. We dont have a Sanrio store, at least that I've ever come across, so it's harder to find it.... at least stuff that isn't t-shirts for little girls.
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Nekusagi



Joined: 22 Jun 2009
Posts: 49
PostPosted: Thu Jul 14, 2011 12:52 pm Reply with quote
Maybe Sanrio will distribute Nyanpire in the US. I can't see the cartoon making it over here, but the character itself is very marketable, in the Monster High/Skelanimals way, and it'd fit right in with the whole "cute cats being cute" thing.
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grooven



Joined: 16 Aug 2006
Posts: 1424
Location: Canada
PostPosted: Thu Jul 14, 2011 11:16 pm Reply with quote
Yes Sanrio did have rights to Unico but after his passing they reverted the rights back to the company. So unless he would go back Anime hyper
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