K-ON! Film Shown at Midnight at Toho Cinemas Nationwide
posted on by Egan Loo
The Toho Cinemas chain announced on Tuesday that it will hold midnight K-ON! film screenings in all of its theaters throughout Japan on Saturday. Like the Apollo Cinemas 8 theater in Osaka, Toho Cinemas is now laying claim to Japan's earliest showings of the anime film.
Midnight screenings are very rare in Japan; even blockbuster films will not start playing in any theaters until 9 in the morning at the earliest. There were special "Toho Cinemas Anime Night" events for Evangelion: 2.0 You Can (Not) Advance in 2009 and for The Disappearance of Haruhi Suzumiya in 2010. However, they were held six months after each film's opening day. These two earlier "Toho Cinemas Anime Nights" were also in the late evening, not after midnight.
For the character goods that are only available at the theaters, Toho is limiting moviegoers to buying three items per person. The only exception is the "Ichiban Kuji Kyun Chara World SP K-ON!! ~Party Jikan~" lottery line, for which Toho is allowing up to five chances.