Japanese City Creates Mt. Fuji Moe Mascot Character

posted on by Crystalyn Hodgkins
Character wearing Mt. Fuji-inspired kimono to appear on town souvenirs

A tourism service company in the city of Fujiyoshida, which is located at the base of Mt. Fuji, has created a Mt. Fuji moe mascot character for the town in an attempt to boost tourism with younger generations.

The currently-unnamed character wears a Mt. Fuji-inspired kimono as well as Fujizakura flowers (Fuji cherry blossom flowers), and on her left hand is perched a great spotted woodpecker, which lives at the base of the mountain. The character's birthday is on February 23 to coincide with Mt. Fuji Day. The tourism service is currently taking submissions until February 15 for the mascot character's nickname.

The new mascot character will be featured on commodities and wrapping paper on roadside stations in the town, and she will also be featured on the tourism service's blog.

Source: Daily Yomiuri

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