JoJo's Bizarre Adventure: Golden Wind Anime Partners With Lumine Stores for Promo Campaign

posted on by Jennifer Sherman

The JoJo no Kimyō na Bōken: Ōgon no Kaze (JoJo's Bizarre Adventure: Golden Wind or Vento Aureo) anime is collaborating with Lumine department stores for a promotional campaign that will run from September 21 to October 31.

The campaign will run at four stores in Shinjuku, Tokyo: Lumine Shinjuku 1, Lumine Shinjuku 2, Lumine EST Shinjuku, and NEWoMan Shinjuku. The promotion wants "visitors to believe in themselves and take new steps forward, getting a fresh feeling like going on an adventure." During the promotional period, the collaboration visual will appear on indoor and outdoor advertising, in window displays, and on digital signage.

In addition, restaurants inside the stores will serve dishes inspired by the anime's Italian setting and "Golden Wind" title. Lumine EST Shinjuku will also offer a pop-up shop with merchandise available to purchase. The collaboration's website will reveal more details about the project soon.

JoJo's Bizarre Adventure: Golden Wind will premiere on television in Japan on October 5.

Sources: "Lumine x JoJo" collaboration's website, Comic Natalie

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