New Anime Pulls in the Viewers for Adult Swim

posted on 2004-12-03 12:46 EST
Biggest Adult Growth Among Female Viewers

In their first month on Adult Swim, Fullmetal Alchemist and Ghost in the Shell: Stand Alone Complex showed an impressive average growth of 92% and 79% respectively over the same time slot last year among adults 18-34. With men 18-34 increasing 72% and 44%, the bulk of the growth came in the form of newfound female viewers, increasing 130% during Fullmetal Alchemists time slot and 168% during Stand Alone Complex's time slot.

Overall, Fullmetal Alchemist averaged 492,000 adult 18-34 viewers while Stand Alone Complex averaged 428,000.

Adult Swim continued to be the number 1 programming block on basic cable for adults 18-34 in November and grew its audience in that demographic by 24% overall compared to a year ago, with the 18-34 female audience increasing by 88%.

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