New Anime Pulls in the Viewers for Adult Swim

posted on by Christopher Macdonald
Biggest Adult Growth Among Female Viewers

In their first month on Adult Swim, Fullmetal Alchemist and Ghost in the Shell: Stand Alone Complex showed an impressive average growth of 92% and 79% respectively over the same time slot last year among adults 18-34. With men 18-34 increasing 72% and 44%, the bulk of the growth came in the form of newfound female viewers, increasing 130% during Fullmetal Alchemists time slot and 168% during Stand Alone Complex's time slot.

Overall, Fullmetal Alchemist averaged 492,000 adult 18-34 viewers while Stand Alone Complex averaged 428,000.

Adult Swim continued to be the number 1 programming block on basic cable for adults 18-34 in November and grew its audience in that demographic by 24% overall compared to a year ago, with the 18-34 female audience increasing by 88%.

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