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Niji-iro Hotaru Family Fantasy Film's TV Ad Streamed

posted on by Kimberly Grace
Minute-long trailer with TV personality Naoki Ogi giving thoughts on upcoming film

The Japanese film news website Movie Walker began streaming a minute-long television ad on Thursday for the upcoming release of Toei Animation's Niji-Iro Hotaru ~Eien no Natsu Yasumi~ (Rainbow-Colored Fireflies: The Eternal Summer Vacation) In the ad, education critic and TV personality Naoki "Ogi-mama" Ogi gives viewers his thoughts and impressions of the film.

Based on Masayuki Kawaguchi's 2007 novel, the story follows a sixth-grade boy named Yūta who slips back in time 30 years during summer vacation. After his father's death, Yūta tries to reclaim what was lost by experiencing summer activities like insect collecting and fireworks and discovering his first love in a village that should be underwater.

Niji-Iro Hotaru will premiere in Japan on May 19. The cast and theme singer for the film were revealed in late January.Two trailers were also streamed for the film in February.

Kōnosuke Uda (One Piece, Galaxy Express 999: Eternal Fantasy) is directing the film, which features an adapted screenplay by Kei Kunii (The Princess Blade live action film), along with character designs and animation direction by Hisashi Mori (Samurai 7). Takaaki Yamashita (Saint Seiya, Summer Wars) is contributing to visual art, and Seiki Tamura (K-ON!, The Melancholy of Haruhi Suzumiya) is serving as art director. Masataka Matsutoya (Sonic X) is composing the music.

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