G4 Network Rebranded as Esquire

posted on 2013-02-11 23:56 EST

NBCUniversal and Hearst Magazines are rebranding G4 Network as the Esquire Network to appeal to the upscale male demographic, starting April 22. The channel will be run by G4's General Manager Adam Stotsky alongside Esquire magazine's Editor in Chief David Granger to plan the network's programming.

“There is a vastly under-served audience in cable TV — today's modern man — and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4's technology and gaming base,” Stotsky said. “Esquire magazine brings 80 years of unparalleled insight into what makes men tick, and we will incorporate the best of this iconic brand to produce original shows that build the network for growth and success.”

The channel already plans to include G4's previous competition series American Ninja Warrior while also expanding with original series. Plans include to expand G4's previous programming of technology and games to entertainment, food, fashion, women, humor, travel, competition, and danger. The change over also included cancelling X-Play and Attack of the Show! in October.

As G4, the channel previously ran anime programming such as Ultraviolet: Code 044, Viper's Creed, the Iron Man, Wolverine, X-Men, and Blade anime adaptations, RahXephon, Cromartie High School and Colorful.

Source: Deadline

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