Kids' WB! Captures 14th Consecutive Sweep Win

Mar 4th 2004
KIDS' WB! RANKS AS #1 NETWORK FOR FEBRUARY SWEEPS AMONG BOYS 6-11,
TWEENS 9-14 AND MALE TWEENS 9-14,
CAPTURING 14TH STRAIGHT SWEEP BROADCAST VICTORY
IN ALL KEY DEMOS

"POKÉMON: ADVANCED," "XIAOLIN SHOWDOWN," "TEEN TITANS," "YU-GI-OH!:
ENTER THE SHADOW REALM" AND "STATIC SHOCK" LEAD COMPETITION TO TAKE TOP
POSTS FOR SWEEP


BURBANK, CA (March 4, 2004) - For the highly-competitive February
Sweep!!, Kids WB ranked #1 over all Saturday morning competition among the
key demographics of Boys 6-11 (5.5/23), Tweens 9-14 (3.4/18) and Male
Tweens 9-14 (5.2/25). Capturing its 14th consecutive broadcast Sweep!!
win, Kids WB outperformed the broadcast competition in Kids 2-11
(2.7/12), Kids 6-11 (3.5/15) and Boys 2-11 (4.1/17). During the February
Sweep!!, Kids WB was the only broadcast network to finish with programs in
the top 10 among all competition, including cable, in Boys 6-11 with
seven of the top 10 programs, Boys 2-11 with five of the top 10 spots,
Tweens 9-14 with the six of the top 10 spots and Male Tweens 9-14 with
the top nine program spots and in Kids 2-11 and Kids 6-11, taking the top
eight broadcast spots in both demos.

Pokémon - Advanced (10:00 a.m. ET) reigned as the #1 broadcast and
cable program for the February Sweep!! in Boys 6-11 (6.7/24), #3 in Male
Tweens 9-14 (6.1/25), tying with Xiaolin Showdown (6.1/27), #4 in Tweens
9-14 (4.0/18), tying with Xiaolin Showdown (4.0/20), and ranked as the #1
broadcast program in Kids 6-11 (4.3/16) and Boys 2-11 (5.1/18), tying
with the 10:30 a.m. ET airing of Pokémon - Advanced (5.1/17), and
finished #2 in Kids 2-11 (3.3/12). The second dose of Pokémon - Advanced at
10:30 a.m. ET led the series to rank #2 among all competition in Boys 6-11
(6.5/23), tying with Xiaolin Showdown (6.5/25). Among the broadcast
competition, the series took the #1 spot in Kids 2-11 (3.4/12) and Boys
2-11 (5.1/17), tying with the 10:00 a.m. ET airing of Pokémon - Advanced,
ranked #2 in Kids 6-11, tying with Static Shock (4.2/19), and among the
top seven broadcast series in Tweens 9-14 (3.5/15) and Male Tweens 9-14
(5.2/23).

Xiaolin Showdown, in its 9:30 a.m. ET time period, captured the #2
program spot among the broadcast and cable competition in Boys 6-11
(6.5/23), tying the 10:30 a.m. ET Pokémon - Advanced, ranked #3 in Male Tweens
9-14 (6.1/27) and #4 in Tweens 9-14 (4.0/20), tying with the 10:00 a.m.
ET Pokémon - Advanced in both Tween demos. Among the broadcast
competition, the comedy-adventure ranked among the top four programs in Kids
2-11 (3.2/13), Kids 6-11 (4.1/16) and Boys 2-11 (4.9/19).

Teen Titans, at 9:00 a.m. ET, finished the Sweep!! to rank among the top
10 overall programs in Boys 2-11 (4.7/19), Boys 6-11 (6.1/25), Tweens
9-14 (3.9/22) and Male Tweens 9-14 (6.0/30), and ranked among the top
five broadcast programs in Kids 2-11 (3.1/13) and Kids 6-11 (3.9/17). The
high-adventure series dominated its time period among all competition
in Boys 6-11, Tweens 9-14 and Male Tweens 9-14, and among the broadcast
competition in Kids 2-11, Kids 6-11 and Boys 2-11.

At 11:00 a.m. ET, Yu-Gi-Oh!: Enter The Shadow Realm ranked among the
top eight overall programs in Boys 6-11 (5.9/22), Tweens 9-14 (3.8/17)
and Male Tweens 9-14 (5.7/26), and ranked among the top six broadcast
programs in Kids 2-11 (3.1/12), Kids 6-11 (3.9/15) and Boys 2-11 (4.6/17).
The animé-adventure led the time period competition to rank #1 against
all competition in Boys 6-11, Tweens 9-14 and Male Tweens 9-14, and
ranked #1 among the broadcast time period competition in Kids 2-11, Kids
6-11 and Boys 2-11.

Static Shock (11:30 a.m. ET) electrified the competition to finish as
the #1 overall program among Tweens 9-14 (4.4/20) and Male Tweens 9-14
(6.6/27) and #4 in Boys 6-11 (6.3/24), tying Nickelodeon's "Fairly Odd
Parents." Among the broadcast competition, the series ranked #2 in Kids
6-11 (4.2/19), #3 in Boys 2-11 (4.9/19) and #4 in Kids 2-11 (3.1/14),
tying with Teen Titans (3.1/13) and Yu-Gi-Oh!: Enter The Shadow Realm
(3.1/12).

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