Appleseed Sales Surpass Expectations

Jun 1st 2005
DVD SALES OF GENEON ENTERTAINMENT¹S APPLESEED SETS NEW STANDARD FOR ANIME TITLES

LONG BEACH, Calif. ­ Geneon Entertainment, a leader in introducing anime to the United States, reported today that home video sales of Appleseed have exceeded expectations with over 85,000 units sold to-date since the title¹s DVD debut May 10, setting a new standard for anime titles released in North America and shaping up to be one of the top anime releases of 2005. Major retailers have sold the majority of their initial orders within the first two weeks, with reorders already in place. Geneon Entertainment supported the release with a major marketing campaign, including and breaking out of the traditional anime mediums. ³American audiences are hungry for complex adult animation and Appleseed¹s record pace is an indication of the broadening appeal of the anime genre,² said Yosuke Kobayashi, president/CEO, Geneon Entertainment.

From Masamune Shirow, the creator of The Ghost In the Shell, Appleseed opened in a limited theatrical run earlier this year. The sci-fi anime action-adventure features ³3D Live Anime,² a revolutionary animation style blending motion-capture technology and 3D computer animation, enhanced by the latest in 2D character animation. A riveting soundtrack that includes tracks from world-reknowned techno DJ Paul Oakenfold and Academy Award*® winner Ryuichi Sakamoto, combines with mind-blowing visuals for edge-of-your-seat action sequences until the awesome, white-knuckle finale.

About Geneon Entertainment

A leading supplier of Japanese animation in North America, GENEON ENTERTAINMENT (USA) INC. (www.Geneonanimation.com) is a full-service producer and distributor of entertainment content including film, music, animation and television shows on DVD and CD. Continually introducing new and classic anime and live-action programming, as well as anime CD soundtracks, the company also serves as a creative partner to many of Japan's top anime production companies. Additionally, Geneon Entertainment distributes critically acclaimed musical performances on DVD and CD from renowned artists. Headquartered in Long Beach, California, Geneon Entertainment¹s parent company is Tokyo-based advertising giant Dentsu, Inc.

Dentsu Inc., founded in 1901, is the largest advertising agency brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique "Total Communications Services" approach. Dentsu has pioneered and set global standards for integrated communications, which in latter years have been adopted by a number of major international networks. Dentsu¹s consolidated revenues for fiscal term 03/04 were recorded at $16.1 billion. Dentsu is publicly traded on the Tokyo Stock Exchange.

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