Speed Racer Drives Into Champ Car World Series 2006 Season

Apr 11th 2006
New York, NY (April 8, 2006) - New York City-based toy manufacturer Art
Asylum,
Inc. announced today that they are teaming up with Indianapolis-based
Mi-Jack
Conquest Racing to debut the Speed Racer-themed car in the Champ Car
World
Series 2006 Season at the 32nd Annual Toyota Grand Prix of Long Beach,
April
8th - 9th. The #27 Speed Racer (Lola), driven by Canadian Andrew Ranger
and the
#34 Speed Racer (Lola) driven by Charles Zwolsman, will be a first for
the Speed
Racer property, which is celebrating its' 40th Anniversary this year.

Speed Racer Enterprises and Art Asylum have created a unique product
line based
on of the classic Speed Racer animated television property including
toys,
collectibles, animated promos, and music, which will rollout beginning
June
2006. Art Asylum will create animated promos that will be launched this
summer,
followed by DVD's that will be packaged with the new toy line hitting
retail
stores in the fall of 2006. Additionally, a follow-up soundtrack will
hit
stores in the fourth quarter of 2006, with all new music from some of
today's
hottest artists.

Ranger, who is considered one of the sport's most gifted young drivers
today,
will appear in the new Speed Racer animated promos as well as his
teammate,
Charles Zwolsman, the 2005 Atlantic Series Champion.

"I saw a great opportunity for this team and the sport," said Ted
Dobrzynski,
Director of Operations for F1Play Inc., who introduced Art Asylum to
Mi-Jack
Conquest Racing. "It was just such a natural fit to have the beloved
Speed
Racer property participate in the Champ Car World Series," said
Dobrzynski. "We
look forward to a long and mutually beneficial relationship with Art
Asylum."

In addition to Mi-Jack Conquest Racing and F1Play, Inc., Art Asylum has
brought
on board a myriad of new partners in order to facilitate the new brand
strategy
under Art Asylum Productions, LLC. They include Jeff Nodleman and
Creative Group
for animation promo production, Joseph "Tramp" Daly and Newton Cohen to
oversee
the music and production efforts, Stone America Licensing and
International
Truck and Engine Corporation for new vehicle incorporation, Casey Lau
and his
company, Hyperchild for character development and online strategies,
Urban
Youth Racing School, and NBA star and Philadelphia 76er Samuel
Dalembert and
his manager, Teddy Pendergrass Jr., as lead investors into the project
via
their company, Synergy Enterprises, LLC.


ABOUT ART ASYLUM

Manhattan, New York based Art Asylum was founded by Digger and Donna
Soldano in
1996 as a creative, design studio providing premier work service to the
toy
industry. In 2001, the company partnered with Adam Unger and the
founders of
Play Along Toys, Inc., to launch a successful boy's action toy company
that
created products for major brands like Star Trek, Tony Hawk, Bruce Lee,
Kiss
and built the MiniMates toy brand that continues on to this day. In
2005, after
Play Along's successful sale to Jakks Pacific (JAKK) the company
continued it's
progress and has moved on as a fully integrated toy manufacture. In
2006, Art
Asylum will be launching with several new licenses including Speed
Racer,
Madballs from American Greetings, Battlestar Galactica, and Clive
Barker's Jump
Tribe. Visit www.artasylum.com and www.speedracerlives.com for more
information.

ABOUT SPEED RACER ENTERPRISES

Based in Santa Monica, California, Speed Racer Enterprises was formed
in 1991
and owns the worldwide rights to the Classic Speed Racer animated
television
property. The company also manages all television distribution,
merchandising,
licensing and promotional activities for the property. For more
information
visit www.speedracer.com.

ABOUT F1PLAY INC.

Based in Toronto, Canada, F1Play, Inc. (www.F1Play.com and
www.F1PlaySport.com)
is a community dedicated to the fans of the world's fastest and most
exciting
sport. Their mission is to translate the burning passion for the speed,
sounds,
sights and smells of the racetrack into a web community for our friends
across
the globe to appreciate and enjoy

The F1Play Sport division focuses on strategic partnerships and
sponsorship
marketing in the motor sport industry spanning across 5 continents.
Based in
Toronto, Canada, F1Play Sport specializes in providing companies with
numerous
marketing/branding opportunities through one of the world's most viewed
and
passionate promotional vehicles.

ABOUT MI-JACK CONQUEST RACING

Based in Indianapolis, Indiana, Conquest Racing was founded in 1997 by
Eric
Bachelart, the 1991 Indy Lights Champion. The team competed for five
seasons in
Indy Lights before moving to the Indy Racing League in 2002 as Mi-Jack
Conquest
Racing when Mike Lanigan become co-owner of the team.

MJCR rejoined the Champ Car family in 2003, stepping up to the Champ
Car World
Series where the are contesting their fourth season with rookie driver
Charles
Zwolsman of Holland and Canadian Andrew Ranger. For more information
visit
www.conquestracing.com.

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