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Square Enix to Launch Digital Manga Store in North America and France

Online Distribution of Market-leading Series Including Fullmetal Alchemist and Soul Eater Aims to Strengthen Manga Publication Business Overseas

LOS ANGELES, July 21 -- SQUARE ENIX CO., LTD. (Square Enix®) today announced that it will launch a digital manga store serving customers in North America and France in the fall of 2010. Localized electronic editions of such popular Square Enix manga series as Fullmetal Alchemist® and Soul Eater® will be made available for the PC via the Square Enix group's North American and European websites.

Square Enix currently releases manga titles in 20 countries overseas through partnerships with local publishers. Series in circulation include Fullmetal Alchemist, with cumulative foreign shipments now surpassing 10 million units, as well as others that continue to garner worldwide acclaim, such as Soul Eater and Black Butler™.

Given the increasing popularity of electronic reading formats, Square Enix has decided to take advantage of the online distribution infrastructure originally developed for its games business, along with the company's existing payment system and online fan communities in order to establish a paid digital distribution channel to better serve the varied needs of its global customers. Square Enix will continue to work with its existing regional publishing licensees to promote both electronic and print versions of titles, while aiming to deter piracy by establishing an official web-based distribution source.

Square Enix will be demonstrating the new service on machines at Comic-Con International, which starts today through July 25, 2010 in San Diego, California. In addition, the first chapters of Fullmetal Alchemist, Soul Eater, Black Butler and O-Parts Hunter™ are available for download free of charge on the Square Enix group's North American and European websites in advance of the paid service's launch, with other series planned to follow.

Square Enix is dedicated to creating new entertainment experiences via online communities, shopping sites and other Internet-based business operations, and paid digital distribution of manga is one such endeavor toward that goal. The company plans to continue delivering a wide variety of content to an expanding global customer base through numerous outlets and multiple forms of media.

Details on the number and pricing of titles available at the store's launch will be announced at a later date.

North American and French Digital Manga Store Details

Service Launch
Fall 2010

Fees and Pricing
Note: Access to the digital manga store requires registration with the SQUARE ENIX
MEMBERS site (registration free of charge). Current membership: over 1,500,000 members
worldwide (as of July 14, 2010)

Access to the free downloads available on the preview site does not require SQUARE ENIX
MEMBERS registration.

System Requirements
Supported Operating Systems / Browsers
Windows XP / Microsoft Internet Explorer 6.0 or above, Firefox 3.x, Safari 3.x
Windows Vista / Microsoft Internet Explorer 7.0 or above, Firefox 3.x, Safari 3.x
Mac OS X v.10.4 or above / Firefox3.x, Safari 3.x
Note: The newest Adobe Flash Player plug-in (version 10 or above) is required for all browsers.
1024 x 768 resolution or higher
Internet Connection
ADSL or faster

Official URLs
North America: http://www.Square Enix.com/na/manga/
France: http://www.Square Enix.com/eu/fr/manga/

Titles with first chapters currently available for free download:

Fullmetal Alchemist
Author:Hiromu Arakawa
Local Publisher: (North America) Viz Media, LLC
©Hiromu Arakawa/SQUARE ENIX

Soul Eater
Author: Atsushi Ohkubo
Local Publisher: (North America) Yen Press
©Atsushi Ohkubo/SQUARE ENIX

Black Butler
Author: Yana Toboso
Local Publisher: (North America) Yen Press
(France) KANA
©Yana Toboso/SQUARE ENIX

O-Parts Hunter
Author: Seishi Kishimoto
Local Publisher: (North America) Viz Media, LLC
©Seishi Kishimoto/SQUARE ENIX

SQUARE ENIX CO., LTD. (Square Enix), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises – FINAL FANTASY®, which has sold over 97 million units worldwide, and DRAGON QUEST® which has sold over 54 million units worldwide – under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation. More information on Square Enix can be found at http://www.Square Enix.com/.
DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the Square Enix logo are trademarks or registered trademarks of Square Enix Holdings Co., Ltd. Fullmetal Alchemist, Soul Eater, Black Butler and O-Parts Hunter are trademarks or registered trademarks of SQUARE ENIX CO., LTD.

All other trademarks are the property of their respective owners.

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