Bandai Namco Music Live Launches New Label 'UNIERA'

Bandai Namco Music Live Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Yoshitaka Tao, President), which operates its music business primarily through record labels, is launching a new label called UNIERA.

This new label aims to bring out the unique qualities of artists, from emerging talents to seasoned creators, across a range of genres and styles. A combination of the words “Unique” and “Era,” UNIERA seeks to spark a new wave for the next generation. With music at its core, it will embrace diverse cultural touchpoints such as anime, fashion, and toys, expanding its reach in Japan and overseas while offering a space for free expression and new creative possibilities for all artists seeking new challenges.

The first four artists to join UNIERA have been announced: LINKL PLANET, an idol group promoting plastic models worldwide; INUWASI, a powerhouse live idol group that sold out at KT Zepp Yokohama in a solo concert this March; majiko, who has over 200 million streams across Asia; and Daoko, known for the hit “Uchiage Hanabi” with Kenshi Yonezu, which has topped 600 million views on YouTube. All four are distinctive talents expected to help shape the future music scene.

UNIERA will continue to welcome a wide range of artists seeking new challenges. Stay tuned for more from this new label and its rising roster.

UNIERA Official Site: https://uniera-label.jp/

Affiliated Artists

■LINKL PLANET
Like the parts of a plastic model coming together, we're a group still taking shape—aiming to become idols who connect plastic models with fans, and with the world (the planet). To help more people step into the world of plastic models, we're learning about their appeal together with our fans and spreading the fun of building them around the globe.

Official Website: https://bandai-hobby.net/site/plamogirlsproject/linklplanet/
Official YouTube Channel: https://www.youtube.com/@LINKLPLANET
Official X: https://x.com/plamogirls
Official Instagram: https://www.instagram.com/linkl_planet/
Official TikTok: https://www.tiktok.com/@linkl_planet

■INUWASI
A six-member idol unit that debuted in February 2020. Since 2024, they've centered their performances around a band setup, creating a unique “hybrid live” style that blends idol and band elements. After steady growth in Japan, they've recently expanded to overseas shows. By fusing Japanese idol culture with their own musical identity, they're rapidly building a presence on the global stage.

Official Website: https://inuwasi.jp/
Official YouTube Channel: https://www.youtube.com/@INUWASI
Official X: https://x.com/INUWASI_O
Official Instagram: https://www.instagram.com/inuwasi_official
Official TikTok: https://www.tiktok.com/@inuwasi_official

■majiko
Since 2010, majiko has been posting cover songs on video-sharing platforms, gradually building a following in the online scene. She writes, composes, arranges, and illustrates her own work, showcasing her multifaceted talents across a range of creative activities. In recent years, she has held solo shows in China and Taiwan, and with over 200 million streams across Asia, her growing success is now drawing attention both regionally and worldwide.

Official Website: https://www.majiko.net/
Official YouTube Channel: https://www.youtube.com/@majikoofficial
Official X: https://x.com/majakoja
Official Instagram: https://www.instagram.com/_majiko_
Official TikTok: https://www.tiktok.com/@majiko_official

■Daoko
Daoko gained attention at 15 with a song posted on Niconico Douga and made her major debut in 2015 while still in high school. Since then, she has been active across various music fields, including providing songs for commercials and anime. Her collaboration with Kenshi Yonezu, “Uchiage Hanabi,” has surpassed 600 million views on YouTube. Beyond music, she is a versatile creator who continually takes on new challenges such as writing novels, organizing live events, holding painting exhibitions, and acting.

Official Website: https://daoko.jp/
Official YouTube: https://www.youtube.com/@Daoko_official
Official X: https://x.com/daok0
Official Instagram: https://www.instagram.com/daoko_official
Official TikTok: https://www.tiktok.com/@daoko.official