Hybe's Original Story Webtoon Dark Moon: The Blood Altar Surpasses 200 Million Views

SEOUL – July 10, 2025 – HYBE announced that its original story webtoon, DARK MOON: THE BLOOD ALTAR, has officially surpassed 200 million global views as of today. This significant milestone underscores the series' global appeal and success.

Since its launch, DARK MOON: THE BLOOD ALTAR has been released in 10 languages, and consistently ranked as a top title across major regions, including the United States, Indonesia, France, and Germany. According to NAVER WEBTOON, the series has racked up 63.6 cumulative million views in the United States and 36.3 million in Spanish-speaking regions. It held the No. 1 ranking in the fantasy genre for consecutive streaks of 20 weeks in China and 10 weeks in Germany, and also ranked among the Top 10 Sunday Webtoons for 26 consecutive weeks in North America and 60 straight weeks in France.

DARK MOON is an original story IP created by HYBE in collaboration with K-pop powerhouse ENHYPEN. Released as both a webtoon and a web novel, the urban fantasy teen romance follows seven vampire boys and a mysterious girl, captivating both ENHYPEN fans and webtoon readers worldwide.

The strong connection between the story and the artists has been a driving force behind the webtoon's success, especially with ENHYPEN weaving DARK MOON motifs into their albums and music videos. ENHYPEN also contributed to the series' original soundtracks, including “CRIMINAL LOVE” (2023), which topped the iTunes Song Chart in eight countries.

“The global success of DARK MOON: THE BLOOD ALTAR with over 200 million views is a testament to the love from our readers,” stated HYBE. “We will continue to deliver captivating stories that transcend genres and formats, offering content that lets viewers experience the story in real life.”

"Chapter 4: Sad Happy New Year" of the webtoon's prequel series, CHILDREN OF VAMFIELD by DARK MOON, will be released on August 31.

About HYBE
HYBE Corp. (HYBE), rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company committed to innovating the music industry through boundless expansion. Through a diversified structure that encompasses the Label, Solution and Platform businesses, HYBE creates synergy across its core pillars to deliver enhanced fan experiences and drive cultural impact worldwide. Ever since, HYBE has been expanding its multi-label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, YX LABELS, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group and Quality Control. In addition to the music business, HYBE established an integrated structure with its tech-driven future growth initiatives that creates concert, video content, game, original story and retail, as well as a platform business through Weverse, a global superfan platform. Composed of its global offices based in Korea, Japan, the US, and Mexico, the company works towards bringing innovative change throughout the global music industry.

About HYBE ORIGINAL STORY
“HYBE ORIGINAL STORY” is a concept that refers to a unique story IP that HYBE is taking as a new challenge. It is connected to the artist's brand and message for music, but it goes beyond the limits of music, expanding its charms and possibilities as a story-based IP regardless of genre and format. In addition, it allows readers to be intensely immersed in the stories and enjoy them by casting artists in collaboration with the characters of each original story. The three original stories released in January 2022—7FATES: CHAKHO, THE STAR SEEKERS, and DARK MOON: THE BLOOD ALTAR—are linked to BTS, TOMORROW X TOGETHER, and ENHYPEN, respectively. In line with the above, CRIMSON HEART, released in November, and DARK MOON: THE GREY CITY, released in December, are linked to LE SSERAFIM and &TEAM, respectively. HYBE has presented webtoons and web novels based on HYBE ORIGINAL STORY on the NAVER WEBTOON platform. It plans to expand the business with content in various genres and formats, which goes beyond webtoons and web novels.

About ENHYPEN
ENHYPEN is the first boyband created by BELIFT LAB, consisting of members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI. Inspired by the ‘hyphen(-)’ that connects one word to another, ENHYPEN means that seven different boys connect to discover one another and grow together. Upon their official debut in November 2020, ENHYPEN broke out into the global K-pop scene and began smashing from day one with 1st Mini Album BORDER : DAY ONE, achieving the biggest first week sales for a single album among K-pop groups that debuted the same year. Less than three years later, the K-pop powerhouse came to possess three “million-seller'' albums with 1st Studio Album DIMENSION : DILEMMA (released in October 2021), 3rd Mini Album MANIFESTO : DAY 1 (July 2022), and 4th Mini Album DARK BLOOD (released in May 2023), which debuted on the Billboard 200 at No. 11, No. 6, and No. 4 respectively. In September 2022, the band embarked on their first world tour MANIFESTO, headlining arenas in 12 cities across the globe for 22 shows. Armed with authentic stories in their music and multi-talented presence on stage, ENHYPEN continue to capture the attention of viewers worldwide while performing on global shows like MTV Fresh Out Live and The Kelly Clarkson Show.