AmiAmi and Gift Form Business Partnership to Bring Popular Plushes Worldwide, Launches NIKKE Plush Series
Tokyo, Japan (July 25, 2025): Oh-ami Inc, which operates AmiAmi—Japan's largest online figure and hobby store—is teaming up with plush manufacturer Gift Co., Ltd for an exciting collaboration and business partnership.
The first release in this partnership will feature the hit game Goddess of Victory: NIKKE. The collection will include:
Due to many handcrafted processes, each individual item may vary.
Pre-orders go live on Saturday, July 26, 2025 at 11:00 AM JST on amiami.com. Each plush is approximately 20 cm tall and will be priced at ¥6,600 each (¥6,000 before tax), with a scheduled for April 2026. AmiAmi x Gift will be manufacturing and distributing the plushes.
Gift has been making high-quality plush toys since 2007, earning fans worldwide with its attention to detail and iconic design. The Touhou Project series—starting with “FumoFumo Reimu” in 2008—remains a fan favorite and celebrated its 15th anniversary with a special event at AmiAmi Akihabara Radio Kaikan Store in 2023. Other popular collaborations include Hatsune Miku, The Idolmaster, Azur Lane, and more. With a goal of expanding products and outreach globally, Gift formed this strategic partnership with Oh-ami Inc.
Oh-ami Inc. operates Japan's largest online figure and hobby store, AmiAmi. As of 2025, the store handles products from over 1,400 manufacturers. The company has positioned itself as one of the industry leaders in both Japan and internationally with annual sales reaching ¥46.8 billion. Through the strategic alliance with Gift, Oh-ami Inc. aims to expand the lineup of plush products and utilize AmiAmi's store operations, events, and online sales.
Copyright notice
© SHIFT UP Corp.
© Oh-ami Inc.
© 2007-2025 Gift Co.,Ltd.
The first release in this partnership will feature the hit game Goddess of Victory: NIKKE. The collection will include:
- Goddess of Victory: NIKKE Plush Series – “FumoFumo Red Hood”
- Goddess of Victory: NIKKE Plush Series – “FumoFumo Snow White: Innocent Days Ver.”
Due to many handcrafted processes, each individual item may vary.
Pre-orders go live on Saturday, July 26, 2025 at 11:00 AM JST on amiami.com. Each plush is approximately 20 cm tall and will be priced at ¥6,600 each (¥6,000 before tax), with a scheduled for April 2026. AmiAmi x Gift will be manufacturing and distributing the plushes.
Gift has been making high-quality plush toys since 2007, earning fans worldwide with its attention to detail and iconic design. The Touhou Project series—starting with “FumoFumo Reimu” in 2008—remains a fan favorite and celebrated its 15th anniversary with a special event at AmiAmi Akihabara Radio Kaikan Store in 2023. Other popular collaborations include Hatsune Miku, The Idolmaster, Azur Lane, and more. With a goal of expanding products and outreach globally, Gift formed this strategic partnership with Oh-ami Inc.
Oh-ami Inc. operates Japan's largest online figure and hobby store, AmiAmi. As of 2025, the store handles products from over 1,400 manufacturers. The company has positioned itself as one of the industry leaders in both Japan and internationally with annual sales reaching ¥46.8 billion. Through the strategic alliance with Gift, Oh-ami Inc. aims to expand the lineup of plush products and utilize AmiAmi's store operations, events, and online sales.
Copyright notice
© SHIFT UP Corp.
© Oh-ami Inc.
© 2007-2025 Gift Co.,Ltd.
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