Konami Cross Media NY Announces Nike x Yu-Gi-Oh! Collaboration
NEW YORK, NY August 27, 2025 – Konami Cross Media NY, Inc., announced a new collaboration with NIKE x Yu-Gi-Oh! that redefines the notion of an athlete. The NIKE Air Max 95 QS YGO meticulously replicates the original vision seen in Kazuki Takahashi's Yu-Gi-Oh! and is joined by a complementary apparel collection that further reflects the authentic connection between NIKE and Yu-Gi-Oh! The collaboration is additionally brought to life through a campaign that pays homage to the Yu-Gi-Oh! universe, featuring the anime series' original English and Japanese voice actors in a trailer debuting the footwear.
The announcement was made today by Jennifer Coleman, Senior Vice President of Licensing and Marketing for Konami Cross Media, NY, Inc.
“The passion, care, and attention to detail NIKE brought to this Yu-Gi-Oh! collaboration has been extraordinary” said Coleman, in announcing the agreement. “Their unique vision of Yu-Gi-Oh! characters and fans as athletes—combined with NIKE's iconic marketing, footwear, and apparel design—will redefine how our audience connects with their favorites characters, especially Joey Wheeler.”
“At NIKE, we believe the future of sport is creative and unlimited in possibility, and we know that athletes draw inspiration from extraordinary sources in the video games they play and the anime they watch,” says Dave Vericker, Sr. Director, Neighborhood Merchandise. “We didn't invent this lore: It was born organically from the community. Through our partnership with KONAMI, we wanted to show love to longtime fans and inspire the next generation by bringing a beloved, mythical story to life through design with these special Air Max 95s and a limited apparel collection.”
The NIKE Air Max 95 QS YGO and complementary apparel will be available globally in the “Joey” colorway September 12th at SNKRS and select NIKE retail partners. The Japan-exclusive “Jonouchi” colorway and apparel will be available September 12th at select Japanese retail locations.
ABOUT NIKE, Inc.
NIKE, Inc. is a team comprised of the NIKE, Jordan and CONVERSE brands driven by a shared purpose to leave an enduring impact. With a global footprint, culture of innovation and team-first mentality, NIKE takes action to create a future of continual progress for athletes, sport, and our world. The company's mission statement reads: To bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.
ABOUT Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing the Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.
The announcement was made today by Jennifer Coleman, Senior Vice President of Licensing and Marketing for Konami Cross Media, NY, Inc.
“The passion, care, and attention to detail NIKE brought to this Yu-Gi-Oh! collaboration has been extraordinary” said Coleman, in announcing the agreement. “Their unique vision of Yu-Gi-Oh! characters and fans as athletes—combined with NIKE's iconic marketing, footwear, and apparel design—will redefine how our audience connects with their favorites characters, especially Joey Wheeler.”
“At NIKE, we believe the future of sport is creative and unlimited in possibility, and we know that athletes draw inspiration from extraordinary sources in the video games they play and the anime they watch,” says Dave Vericker, Sr. Director, Neighborhood Merchandise. “We didn't invent this lore: It was born organically from the community. Through our partnership with KONAMI, we wanted to show love to longtime fans and inspire the next generation by bringing a beloved, mythical story to life through design with these special Air Max 95s and a limited apparel collection.”
The NIKE Air Max 95 QS YGO and complementary apparel will be available globally in the “Joey” colorway September 12th at SNKRS and select NIKE retail partners. The Japan-exclusive “Jonouchi” colorway and apparel will be available September 12th at select Japanese retail locations.
ABOUT NIKE, Inc.
NIKE, Inc. is a team comprised of the NIKE, Jordan and CONVERSE brands driven by a shared purpose to leave an enduring impact. With a global footprint, culture of innovation and team-first mentality, NIKE takes action to create a future of continual progress for athletes, sport, and our world. The company's mission statement reads: To bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.
ABOUT Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing the Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.
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