Subtitle and Toho International Debut Official Jujutsu Kaisen Fashion Collection Inspired by The World of Curses and Sorcerers
The 18-Piece Capsule Collection Draws From The Series' Cursed Techniques, Characters, And More — Treating Anime As Design Language
New York, NY (March 16, 2026) — Subtitle, the anime fashion label founded by Liang Shi, announced its official apparel collaboration with TOHO International for Gege Akutami's popular anime and manga franchise Jujutsu Kaisen. The 18-piece collection, built entirely from the logic of the series' characters, cursed techniques, and world – not its graphics- launched today on the TOHO animation STORE US, with the first of Subtitle's multiple waves of releases.
The collaboration itself began in 2024, when Shi posted a cultural critique of anime merchandise on TikTok, presenting her vision for anime as a legitimate source of fashion design. The video reached more than 9 million views, while an earlier concept sketch of a custom Jujutsu Kaisen-inspired uniform had already garnered over 3 million.
The response led to an official partnership with TOHO International, a rare path to a major intellectual property deal that began with a designer's point of view. “Subtitle's approach stood out because their concepts interpret Jujutsu Kaisen through craftsmanship and quality.,” said Kristin Parcell, TOHO International, General Manager. “The collection reflects the spirit of the series while introducing a fresh perspective on how anime can intersect with fashion and global culture.”
The Uniform Sets (MSRP: $110 - $195) from the first wave are constructed from a wool-blend that references the material standards of authentic, high-end Japanese uniform dress reminiscent of character favorites from Jujutsu High. Yuji Itadori fans can also enjoy the Black Flash T-shirt (MSRP: $65), a black tee accented with red coverstitches referencing the explosive cursed energy technique he famously lands in battle. In addition, there is also Yuji's Red Hood Shirt (MSRP: $120), a red hooded dress shirt inspired by the character's signature hoodie worn throughout the series as part of his Jujutsu High attire.
This showcases the research-driven decisions made in product design that fans would appreciate when holding the garment. "If you know, you know," says Shi. "But if you don't, it still functions as fashion."
Among other collection highlights from future releases, the Mahito Idle Transfiguration Jacket (MSRP: $180) physically transforms with adjustable, detachable sleeves, nodding to the character's cursed technique that allows him to alter the shape of souls. And the Geto Zip-Up (MSRP: $140) captures the cursed spirit manipulator through visual design elements and distressing, representing his character arc.
The references hidden in the seams of the apparel collection were developed alongside Subtitle co-founder and design director Roberto Stefan. His background hiring artisans at luxury fashion houses, including Gucci and Fendi, helped inform the quality and material standards across the pieces.
Subtitle's thesis is that anime has always been a legitimate source of creative material, and it has simply been underserved by the fashion industry. "I'm not creating merch," Shi shares. "I'm building fashion from the stories that shaped me. Designers have always drawn from literature, music, and even architecture. I'm just using the narrative medium I grew up with."
Subtitle's new Jujutsu Kaisen collection is now available for purchase at tohoanimationstore.us/pages/
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