×
  • remind me tomorrow
  • remind me next week
  • never remind me
Subscribe to the ANN Newsletter • Wake up every Sunday to a curated list of ANN's most interesting posts of the week. read more

Forum - View topic
INTEREST: Watch the Pocky Pole Project Drop Giant Pocky and Pretz-Shaped Sticks Via Skydivers




Note: this is the discussion thread for this article
Anime News Network Forum Index -> Site-related -> Talkback
View previous topic :: View next topic  
Author Message
enurtsol



Joined: 01 May 2007
Posts: 14761
PostPosted: Mon Nov 10, 2014 3:45 pm Reply with quote
And for once, there's another J-company who's looking to challenge beyond Japanese shores, rather than just being satisfied within Japan:

Ezaki Glico aims to conquer world with Pocky stick snacks

  • OSAKA — For the first time in its 92-year history, Japanese snacks maker Ezaki Glico is getting serious about growing overseas, aiming to fatten its Pocky biscuit into a $1 billion brand to rival global giants such as Hershey’s and Oreo.

    The company’s Glico brand and its 48-year-old stick-shaped, chocolate-coated Pocky pretzels are household names in Japan but elsewhere the marque has stalled, capping the firm’s overseas business at just a tenth of its $3 billion revenue.

    Now, the company is rewriting its branding and marketing strategies for Pocky, targeting a more than doubling in sales to $1 billion by 2020. Only 21 snack brands in the world belong to the billion-dollar club, none of them Asian.

    The plan involves the adoption of the Pocky name everywhere except Europe, where a joint venture is complicating matters, plus uniform new packaging and a universal tagline: “Share Happiness”.

    “The hurdles are high, but if they succeed it would mean a huge boost to profits,” said Tomonobu Tsunoyama, senior analyst at Tokai Tokyo Research Center, the research arm of Tokai Tokyo Securities.
Back to top
View user's profile Send private message
Display posts from previous:   
Reply to topic    Anime News Network Forum Index -> Site-related -> Talkback All times are GMT - 5 Hours
Page 1 of 1

 


Powered by phpBB © 2001, 2005 phpBB Group