Forum - View topicNEWS: CESA Report: Half of Japanese Game Studios Use AI in Development
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Kougeru
 Posts: 5802 |
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Mostly smaller companies but yeah... I would've been like "hmm, interesting" if it was just wasn't generative AI but they specified most were using generative AI for images and assets... gaming is dying. Creativity is gone. Humanity is literally preferring laziness instead of creativity and soul.
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Zendervai
 Posts: 263 |
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Or maybe it’s because of the really unhealthy crunch mindset that’s pervasive across the industry. That changes it from “creativity is dying” to “people are grasping for anything at all that can reduce their workload because the people with the money absolutely refuse to let people actually take their time in development”. There’s no indication that this is a response to anything from the audience, I legitimately think it’s just an attempt to lower the resources needed to make games. |
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FishLion
 Crazy Fangirl Posts: 858 |
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I'm not realy worried about that high number because it doesn't specify how it's used. Is asking AI to write an email to the art director "using AI in the development process"? Is it being used to help with clerical work that support game development, what's the hard line of the criteria used? The survey specifically does not give such information.
I'm not going to sound the doom bells until a survey says that half of all studios use generated assets instead of human made art. |
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chiccco
Posts: 10 |
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I didn’t realize there were over 200k people working in Japan’s gaming industry. As for AI in game development, it’s no surprise, considering almost every major studio worldwide, like Tencent in China, is already using AI. Let's face it, AI is accelerating production, just like Tencent's VISVISE tool demonstrates. https://animecorner.me/tencent-introduces-visvise-ai-powered-creation-tool-which-aims-to-turn-game-art-production-from-days-into-seconds/ Last edited by chiccco on Mon Sep 29, 2025 2:23 pm; edited 1 time in total |
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jdnation
Posts: 2499 |
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This isn't really a problem. Consider any game with large levels and particularly open-world ones, and there are plenty of areas that are copy/pasted and asset-reused or just not paid enough attention to with lazier texture work etc... all before the advent of AI. If anything, Ai can actually help elevate many parts of game design that are not paid attention to, alongside animating and voicing NPCs etc. Even creativity has to work with time and staff limitations. AI by itself is not a panacea, there will be lazy uses of it just as you have poor quality without it. The end product is what will be judged. |
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Wyvern
 Posts: 1792 |
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If we add AI to the current environment that's just going to make crunch even worse. The unreasonable time demands of crunch are going to become even more insane if management get it in their heads that AI is some sort of magic bullet that makes game development happen at lightspeed. In practice, all AI does is create bug-ridden code and ugly, unoriginal art assets which humans then have to fix anyway. So you end up with an inferior product with little to no time saved in creating it. Either that, or you ship a broken mess. |
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lufia2rocks
Posts: 66 |
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Only half? Should be more.
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ZelosZoidberg
 Posts: 1064 |
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Among other issues AI (should just call it "smart" scripting really) is very error prone mostly because we humans are weird. Until the AI becomes sentient I have no interest in it. |
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AsleepBySunset
Posts: 315 |
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It's funny as someone who draws... a lot of people fall into the "newspaper fallacy", they say, code a lot, and they notice all the errors with ai code and how you have to fix so much to get the code like what they imagined that it'd be quicker to just code it yourself... Like do they realise that's what slop is like for artist. If you have an artist who can actually draw, it's quicker just to draw something yourself than to sit around "iteratively using ai", note that iteratively using ai is the most inefficient way to use slop, since you have to ask the ai, then fix it, then ask the ai again, then fix it again. You may as well either use slop wholesale or use actual art entirely and skip the slop in the process.
I'm tired of all this. "Adapt or die, adapt or die" "look at all these companies secretly using slop and hiding it so you don't notice it" "it's okay because there will still be menial lowpaying jobs fixing slop". |
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Top Gun
 Posts: 5294 |
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So long as they publicize it so I can avoid giving them any money.
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DerekL1963
Space Cowboy Posts: 1156 Location: Puget Sound |
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I really am having a hard time not busting a gut laughing. I've been hearing people say that since the first legally distinct clone of another game hit the market... sometime back in the early 80's. Yet, gaming stubbornly persists in not dying. |
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That Little Rapscallion
Posts: 146 |
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Hotel Barcelona, the new game from Swery and Suda51 is currently being review bombed because it uses AI assets in it. I don't mind that at all but I do mind the game looks pretty bad gameplay and character design wise but that's more because Swery and Suda51 have fallen off hard. They probably used AI because they couldn't afford to get funding to make another game with their repeated busts over the years. It's also why I don't particularly care Suda51 and James Gunn aren't attached to the new Lollipop Chainsaw game because it actually has a chance of being good without them
 But if the gameplay was actually good I wouldn't mind the AI assets. I'll take AI over games relying on face-scans and putting real people in the game anyday. Give me AI anime girl over Norman Reedus or Pedro Pascal, please.
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TheRealMaria
 Posts: 123 |
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Gaming could just be people taking turns pulling a giant slot machine lever with a guaranteed 100% lose rate and it would still persist. No matter how one feels about AI, gaming would persist even if it became 100% AI. AI art, AI music, AI gameplay, even the spokesmen and influencers promoting it and even the people playing it could be fake AI people and gaming would persist. Just as people still play them now with all the faults they have. Seriously though, if people feel like creativity is going to die from this then I have to ask where you've guys been for the numerous de-makes and de-masters we've been getting of 25 year old games for years now. Yeah, face-scan mo-cap technology replacing actual character designers too would fit too. Gaming has been uncreative for ages. If anything, AI will lower the barrier to entry and let more people try their hand at it. Maybe one of them can make something worth playing. At this point I say bring on AI. If AI means we get an actual Final Fantasy 17 that's turn-based and has anime art then hell yeah, I'll praise our new AI overlords every day in gratitude. I'm ready to be a believer. It's not even like that's an impossible scenario either... my precedent for this longshot dream scenario is seeing a boom in art of old, obscure characters who never got any fanart made of them until AI became a thing. Suddenly now I'm seeing 100s of new pictures of obscure anime girls from the 90s every week because the barrier of entry to making art is now gone thanks to AI so all it takes is one obsessive dude to go ham and flood Pixiv with art like I've been seeing. So hopefully all it takes is one obsessive dude into turn-based RPGs or Sierra text-parser adventure games to unleash a new wave onto the world once the technology allows for it. |
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ANN Forum Mod / Admin
Posts: 5 Location: This account can not receive PMs |
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Moderation Note: reminders that treating other users respectfully isn’t merely something we encourage, but require. Posters who cannot disagree with each other civilly will see their posts removed. —F
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yeehaw
 Posts: 884 |
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I'd like to remind everyone that the main problem with AI isn't that it's lazy or whatever, it's that it's theft and it is ruining the goddamn planet we all live on.
Record number of deaths because of climate change this year and every year from now on! Look forward to that when you play call of duty made 100% by AI and EA still found people to fire when it didn't make them literally all the money aviable |
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