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INTEREST: Shueisha Producer Warns Against Leaks

I think what the producer is saying is that it spreads out the metric; basically they can't just reference their official announcement post for reference ("you can see audience interest is X because of the analytics on this post") and is instead spread out and may require more work. If we're only looking at Twitter, for instance, they'd have to use a search term and then narrow down from there based on relevancy. Also website traffic may be diverted to wherever the illegal scans were uploaded instead, which you might not want to show investors in the first place?

That's a lot of me speculating, of course.

ANN_Lynzee wrote:

I think what the producer is saying is that it spreads out the metric; basically they can't just reference their official announcement post for reference ("you can see audience interest is X because of the analytics on this post") and is instead spread out and may require more work. If we're only looking at Twitter, for instance, they'd have to use a search term and then narrow down from there based on relevancy. Also website traffic may be diverted to wherever the illegal scans were uploaded instead, which you might not want to show investors in the first place? That's a lot of me speculating, of course.

Many fans (except the most die-hard ones) probably don't even follow the official accounts of a mangaka or an author, so in the end it's not a good way to tell how much interest there is in a particular anime anyway....

Whitestrider wrote:

ANN_Lynzee wrote: I think what the producer is saying is that it spreads out the metric; basically they can't just reference their official announcement post for reference ("you can see audience interest is X because of the analytics on this post") and is instead spread out and may require more work. If we're only looking at Twitter, for instance, they'd have to use a search term and then narrow down from there based on relevancy. Also website traffic may be diverted to wherever the illegal scans were uploaded instead, which you might not want to show investors in the first place? That's a lot of me speculating, of course. Many fans (except the most die-hard ones) probably don't even follow the official accounts of a mangaka or an author, so in the end it's not a good way to tell how much interest there is in a particular anime anyway....

It's still a metric you're loosing.

This kind of reasoning doesn't make much sense, at least to me, fans are always hyped if their favourite manga or light novel or whatever gets an anime adaptation...even if there's a leak about it does it really cause any meaningful damage to it?? Why should it make more difficult to find investors, especially if there's much buzz on social networks?

I guess that seems a reasonable response. I hope something I'm a fan of didn't lose momentum from getting leaked.

Whitestrider wrote:

This kind of reasoning doesn't make much sense, at least to me, fans are always hyped if their favourite manga or light novel or whatever gets an anime adaptation...even if there's a leak about it does it really cause any meaningful damage to it?? Why should it make more difficult to find investors, especially if there's much buzz on social networks?

Because gathering unofficial data is costly and inaccurate. There are only a handful of companies out there who can gather social media data with good accuracy but even then, they are not official nor regulated which means most respected asset managers, banks, fund managers can't use these "buzz on social network "to persuade their clients to invest

But yeah, let's ignore what the guy who is in the business actually is telling us, shall we?

Things have changed in the last 20 years, you can't ignore all that "unofficial data" anymore. 20 years ago if fans wanted an anime had to send letters to the publishers or email, now they talk about it on Reddit, Twitter, Facebook, websites like this and so on...
The "buzz" I was talking about.It existed already 20 years ago, people talked about how they wanted an anime of their favourite manga, in comic book stores or even some obscure forums online, of course nobody cared about those, but now it's totally a different story!

they do not deserve the attention that comes with sharing that information before the official release.