Daily Video: Studio 4°C's Entire Anti-Smoking Anime
posted on by Gia Manry
France's L'Institut national de prévention et d'éducation (The National Institute for Preventive and Health Education, INPES) commissioned director Koji Morimoto and his Studio 4°C to animate a 10-minute "interactive" animated short to discourage first-time smokers. The complete short, titled Attraction, is now available at a website launched by INPES.
When the video launches, the viewer can select to see the anime dubbed into Japanese or French, and can then select to have English subtitles or none. The anime makes use of the viewer's webcam or mouse to interact with the story, which revolves around three kids who find a mysterious lighter that takes them to a large dance party where they are encouraged to smoke. (The interactive features require users to sign into their Facebook accounts.) A comic version of the story is also available (PDF).
A trailer was released for the short last week.
Before this short, Morimoto worked on The Animatrix, Genius Party, and Memories. He had also previously worked on music videos for Ken Ishii, Hikaru Utada, Glay, System 7, Genki Rockets, Tamurapan, Masterlink, and others.
Image © INPES