One Piece Anime's Luffy Sells Life Insurance in TV Ad
posted on by Jennifer Sherman
Japan's Nippon Life Insurance Company (Nihon Seimei, Nissay) began airing a 30-second "letter to Luffy" television commercial that features the One Piece television anime's lead pirate character last month. The video features the Japanese pop duo Yuzu's song "with you."
The announcer in the ad says, "Dear Luffy-sama. Don't look back, don't be limited by common sense, don't stop at any barriers, and move towards a future with eyes set on our dreams — that's what you taught us. A future that only we can make for ourselves... Nihon Seimei."
The American insurance company Progressive began airing a television commercial with the Sega mascot character Sonic the Hedgehog in January, and the GEICO insurance company used characters from the Speed Racer television anime in an advertising campaign in 2005. The Japanese company Totalsoft also launched a "Moe Hoken" (Moe Insurance) website in July dedicated to teaching men in their 20s and 30s about insurance.