Hatsune Miku CD Promoted with Building-Sized Virtual Figure

posted on 2012-07-11 20:03 EDT by Ko Ransom
App for Shibuya-kei feat. Hatsune Miku CD uses GPS to detect if users are in Shibuya

Warner Music Japan released Shibuya-kei feat. Hatsune Miku, a CD compilation of famous 1990s Shibuya-kei songs covered by musicians using the Hatsune Miku voice synthesis program, on Wednesday.

As a bonus to the CD, smartphone users can download an application that will display an AR (augmented reality) figure on a phone's screen when pointed at a marker on the back side of the CD's booklet. As an additional promotion for the CD, the application is equipped with a feature that uses GPS to detect if users are by Shibuya's famous Dogenzaka and "scramble crossing" pedestrian crossing area. If users are detected as in the area, it displays a giant, building-sized Hatsune Miku next to the area's iconic 109 building, recreating the album's jacket cover. The GPS feature on the application is scheduled to be active until the end of this August.

The album includes covers by Vocaloid artists NemP, daniwellP, and DenporuP of songs by artists such as Pizzicato Five, Flipper's Guitar, and Scha Dara Parr. It was released on July 11 for 2,300 yen (about US$29).

[Via Nico Nico News (link 2), Musicman-net]

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