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Interest
Yotsuba&'s Danbō Faces Shark Attack to Promote Jaws
posted on by Egan Loo
Ad is 1st official use of Japanese character to promote a Steven Spielberg work
Danbō, the cardboard robot suit from Kiyohiko Azuma's Yotsuba&! manga, has faced withering rain, high sidewalk curbs, and other obstacles in life, but it faces its gravest threat in a new crossover commercial:
The ad hypes the Collector's Edition Blu-ray Disc release of Steven Spielberg's Jaws film in Japan. According to Geneon Universal, this is the first time that a Japanese character has been officially used to directly promote a Spielberg work.
The Blu-ray went on sale on Wednesday.
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