Interest
Tokyo Rail Companies Hold QR Rally for Downloadable Madoka Magica Content
posted on by Bamboo Dong
The on-slaught of Puella Magi Madoka Magica marketing campaigns continues, with less than two weeks to go until the premier of the third movie, Rebellion on October 26. Tokyu Corporation and Seibu Railway are collaborating to hold a QR-code mobile rally that involves both of Tokyo's two major private railway companies.
From October 18 until November 17, six film posters for Rebellion will be posted at Tokyu and Seibu stations (three at each). Each poster will contain a QR code that will let fans download original character art. Collecting all six lets fans download a limited edition voice clip of the main character, Madoka Kaname, and an entry for one of 20 movie posters.
Stations with posters will include Shibuya on the Den'en City Line (Madoka Kaname), Jiyuugaoka on the Ooi Town Line (Sayaka Miki), Futakotamagawa on the Den'en City and Ooi Town Lines (Kyōko Asakura) for Tokyu Corporation; and Seibu Shinjuku on the Shinjuku Line (Homura Akemi), Ooizumi Campus on the Ikebukuro Line (Nagisa Momoe) and Iruma on the Ikebukuro Line (Mami Tomoe) for Seibu Railway. Each QR scan allows the user to download character art corresponding to the character listed in parenthesis.
[Via AnimeAnime]
