DHC Apologizes After IDOLiSH7 Limited-Edition Face Wash Sells Out Within 10 Minutes
posted on by Kim Morrissy
Cosmetics brand Daigaku Honyaku Center (DHC) launched an IDOLiSH7 limited-edition face wash set on Thursday at 5:30 am JST. The items came with signed message cards from 12 characters. Within 10 minutes of the product's launch, fans discovered that the items were already sold out.
5:37には売り切れました。。数どうなってるんですか。。 pic.twitter.com/uGwHZJ2Ok6— し〜🍋@増田さんバーイベ (@m_plum38kota) March 6, 2019
Twitter user @m_plum38kota replied to DHC's announcement that the products were on sale with a screenshot of the shop's web page, saying, "At 5:37 it was all sold out... How many did they even make...?" The tweet was posted at 5:42 am.
The majority of replies to DHC are from fans asking the company to restock the items, who state that they were not able to purchase the items in time.
DHC issued an apology for the inconvenience on Twitter and promised that it is "looking into future sales," indicating that a restock may be on the horizon.
本日発売させていただきました、アイドリッシュセブン限定セットにつきまして、楽しみにお待ち頂いていたにも関わらずご購入いただけなかった皆様、大変申し訳ありません。— DHC (@DHC_JP) March 7, 2019
It appears that DHC may have underestimated the number of potential buyers for its limited-edition set. The IDOLiSH7 male idol group multimedia project was given ANiUTa's Male Group Artist Division Award for 2018. The franchise's first television anime premiered in January 2018, and a second season has been green-lit. A spinoff series of web anime shorts called IDOLiSH7 Vibrato debuted on February 7.