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Latest Chibi Maruko-chan Beer Ad Finally Reunites Trio in New York Bar
posted on by Ken Iikura-Gross
On Friday, SUNTORY's Premium Malt's beer brand released the third installment of its Chibi Maruko-chan collaboration commercial series. Titled “Premalt-chan Blue Rose”, the commercial sees Momoko “Maru-chan” Sakura (played by Suzu Hirose) joined by her friend Tamae “Tama-chan” Honami (played by Sairi Itō) and classmate Kazuhiro “Hanawa-kun” Hanawa (played by Joe Odagiri) in a New York City bar. The commercial has 7-, 15-, and 30-second versions.

Premium Malt previewed the new commercial on March 4. The brand's X (formerly Twitter) post states, “A premium Hanawa-kun's first appearance” and includes a shot of Hanawa-kun greeting Maruko and Tama-chan.
/#プレモル子ちゃん に#プレミアムな花輪クン 登場🌹
— ザ・プレミアム・モルツ (@PremiumMalts_jp) March 4, 2025
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プレミアムな花輪クンが初登場する#プレモル 新CMがまもなく公開!
相変わらずキザな花輪クンが
まるちゃんとたまちゃんに渡したものとは!?#プレミアムな花輪クンからの贈り物
で予想してみよう💬 pic.twitter.com/bPGBKRNcfO
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A Premium Hanawa-Kun will appear
In Premaltko-chan🌹
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Coming soon! A premium Hanawa-kun makes his first appearance In the new Premalt's commercial
What did the pompous Hanawa-kun give to Maru-chan and Tama-chan?
Let's make a prediction with
#プレミアムな花輪クンからの贈り物 [Premium Hanawa-kun's Gift]💬
The Premium Malt's and Chibi Maruko-chan collaboration ad campaign began on February 8. The commercial series follows Maruko in New York City, 20 years after the events of the anime and manga series. The first two commercials follow Maruko heading to a New York City bar for a small class reunion and the second with Maruko and Tama-chan opening time-capsule letters they wrote to each other when they were kids.
Sources: SUNTORY's YouTube channel (link 2, link 3), Premium Malt's X/Twitter account, Comic Natalie