Princess Mononoke 2nd Opening Weekend Figures
The final boxoffice figures are in for The Princess Mononoke during it's 2nd opening weekend in limited release in North American theaters. This week the the film was added to 30 screens. Ticket sales for Friday through Sunday show the film has grossed $384,220 on 38 screens, averaging about $10,131 a theater, this has boosted it from the number 33 spot to the number 24 position on the Daily Variety Movie chart. Total American gross to-date for The Princess Mononoke is $592,844.
Eight ongoing screens in New York and L.A. report a gross drop of about 15%. In light of this, the film continues to hold very strong. Miramax is currently conducting massive test marketing of the film in the Minneapolis, St. Paul, Minnesota area, where Mononoke is showing on 13 screens and promoted heavily in the mass media. Successful showings at the boxoffice here, and in the other locations will decide if Mononoke is destined for a wider nationwide release.