Viz's Release of Di Gi Charat Exclusive to Borders

posted on by Garry Berryhill
The fight between comic stores and book chains heats up.

Borders took another step toward bookseller dominance in the manga market, becoming the exclusive distributor of Viz Communications' Di Gi Charat manga. Each volume will be made availiable to Borders on a quarterly basis, other retailers will recieve the title six months later. "We felt Di Gi Charat was a perfect mall product; the characters are ultra-cute, and shojo titles sell most of their copies outside the direct market," said Mike Roberson of Viz. The arrangement appears to be working out, with Borders making large orders and the title selling well.

[editor's note: Digi Charat isn't actually Shojo]

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