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Sales Campaign for Female Otaku-Themed Books Starts

posted on by Evan Miller
Tonari no 801-chan manga and Fujoshi Kanojo novel gain a sizeable fanbase

On Wednesday, a special sales campaign called the "I Love Fujoshi Fair" will take place at bookstores across Japan to promote two best-selling books about female otaku. "Fujoshi" is Japanese slang for a female fan of boys-love/yaoi manga. The promotion features the manga Tonari no 801 chan (My Neighbor Yaoi) by Ajiko Kojima and the novel Fujoshi Kanojo (Yaoi Fangirl Girlfriend) by Petanbu.

Both titles are based on online blogs that comically explore the culture shock and stress experienced by men who date female otaku, specifically fans of homoerotic manga or yaoi. To date, the books have sold over 130,000 copies, most of which were sold to female readers.

The special promotion will take place at stores across Japan, but some stores will also have special artwork and panels from both authors on display. Other stores will distribute limited edition promotional buttons to customers that purchase both books at once.

Tonari no 801 chan, which first appeared online, was made into a tankoubon (compiled volume of manga) in December 2006. The "801" in the title is a pun, as the number "801" can be read as "Ya-o-i" in Japanese. The blog and manga feature a small green creature who was originally created as a "mascot character" for the "801" shopping arcade in Kyoto. Ironically, the shopping arcade designers did not realize that the name of their shopping arcade could represent the word "Yaoi."

The manga itself features the adventures and everyday happenings surrounding the author and his girlfriend. Whenever the girlfriend begins to talk about anime, manga, or yaoi, "Yaoi chan" appears from a pocket in her back. The original blog can be found here.

Fujoshi Kanojo is also based on a blog, but takes the form of a novel rather than a manga. The book publisher reported that the novel was released based on demands from the fan base and has since experienced brisk sales. The original blog on which the novel is based can be found here.

Source: Mantan Web

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