×
  • remind me tomorrow
  • remind me next week
  • never remind me
Subscribe to the ANN Newsletter • Wake up every Sunday to a curated list of ANN's most interesting posts of the week. read more
You are welcome to look at the talkback but please consider that this article is over 12 years old before posting.
Last reply was 12 years, 18 days ago.
You are welcome to look at the talkback but please consider that this article is over 17 years old before posting.
You are welcome to look at the talkback but please consider that this article is over 13 years old before posting.

News
Animax Channel, Imagica's Cooking Channel to Join Forces

posted on by Egan Loo
February PR campaign with Sailor Moon character bentō classes, contests

Not-So-Daily Link of the Day: Two television channel operators, Animax Broadcast Japan and Imagica TV, will collaborate in a joint public-relations campaign this February in Japan. Animax Broadcast Japan runs the anime-centered Animax channel, while Imagica TV runs the cooking channel Foodies TV. Among other activities, the two companies will jointly host classes and contests for creating bentō (Japanese box lunches or meals) in the form of anime characters. By televising and streaming videos of these activities, Imagica TV hopes to raise awareness about Animax's channel among its viewers, and vice-versa.

According to the Nikkei financial news source, such cooperation between two satellite/cable channel operators is rare in Japan. The two companies will begin the campaign by launching bentō classes and contests for Bishōjo Senshi Sailor Moon, an anime popular with both children and mothers in their 20s and 30s.

Source: Nikkei


discuss this in the forum (7 posts) |
bookmark/share with: short url

this article has been modified since it was originally posted; see change history

News homepage / archives