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anohana Film's TV Ad Highlights Cross-Promotions

posted on by Sarah Nelkin
Also: Rerun of original 2011 show to feature brand-new opening sequence, life-sized Menma statue revealed

A commercial for the upcoming anohana: The Flower We Saw That Day film began airing on Japanese television on Thursday. The commercial outlines the different cross-promotions tied to the film:

The re-broadcast of the original 2011 anime will have a new opening sequence with brand-new animation and Galileo Galilei's "Circle Game" song, which will be used for the film's theme song as well. Audio commentary for the anime will also be available on a supplementary audio track. The new opening sequence will also be included on the upcoming Japanese Blu-ray box release. The re-run will begin airing in Japan on Fuji TV's Noitamina block on Thursday, July 11 at 25:15 (effectively Friday, July 12 at 1:15 a.m.).

The spot also reveals that the movie will have a “Super Heiwa Busters Secret Base 2013 ver.” event will be held at the first floor of the Aqua City Odaiba building, and a Chō Heiwa Busters Chōri Jisshū event will be held at the Noitamina Shop & Cafe Theater. The latter event is a specialized menu to be served at the store's cafe, with the menu items being themed after the anime. Both events will be held from July 13 to September 30, and are part of the “anohana Summer Festival”.

The anime will also be collaborating with the Saitama Seibu Lions baseball team for a crossover promotional event on August 17 at the East Seibu Dome. Voice actresses Ai Kayano (Menma), Haruka Tomatsu (Anaru), and Saori Hayami (Tsuruko) are scheduled to appear at the event.

In related news, the staff of the anohana film designed a life-size Menma statue to erect during the anohana Summer Festival events. Character designer and chief animation director Masayoshi Tanaka supervised the creation of the statue, and posed next to the statue's prototype on a Twitter photo. He wrote that the most difficult part about the statue was the frills on Menma's dress.

The original Spring 2011 television anime followed several childhood friends who try to reconnect in high school after drifting apart due to tragedy. The film will retell the anohana story from the character Menma's point of view. Tatsuyuki Nagai is returning to direct the film at A-1 Pictures with head writer Mari Okada and character designer Masayoshi Tanaka.

The film will open on August 31.

Sources: animeanime.jpvia Yaraon!

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