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Otaku and Gamer Clothing Company Urban Alchemist Launches

OTAKU AND GAMER CLOTHING COMPANY URBAN ALCHEMIST LAUNCHES

Anime Industry Veterans Announce The Creation Of A New Clothing Company

New York, NY (October 23, 2006) -- Former employees of Central Park
Media and Be Beautiful Manga today announced the formation of Urban
Alchemist, an independent clothing company dedicated to creating
high-quality, original shirts and accessories for anime, video game,
and comic book fans.

"We're very excited to be starting something new," Kevin Sopko, former
Central Park Media Sales Coordinator and Urban Alchemist's Director of
Sales, stated. "We love comics, anime, and video games and are taking
this to the next level through Urban Alchemist."

Urban Alchemist's first two shirts feature the yaoi-inspired phrases "I
Want An Uke" and "I Want A Seme" and are available now. Uke and Seme
are Japanese terms for passive and aggressive men heavily used in yaoi,
a Japanese genre of comics and animation revolving around romances
between intensely beautiful men.

"Every yaoi fan I've met has been a wonderful, passionate person,"
Peter Tatara, former Central Park Media and Be Beautiful Manga
Marketing Manager and Urban Alchemist's President, said. "It's because
of this that Urban Alchemist's first shirts are for yaoi fans. We're
going to expand to offer a lot of different clothing for a lot of
different people, but we're starting with yaoi because all its fans
have been nothing less than an absolute joy in the past."

Urban Alchemist's "I Want An Uke" and "I Want A Seme" shirts are for
sale now on the company's website, www.urban-alchemist.com, for $19
each. For specific questions, wholesale information, or
high-resolution images, Urban Alchemist can be contacted directly at
[email protected]

About Kevin Sopko:
Kevin Sopko is a Renaissance Man who balances his interest in comics,
games, and animation with a background in hockey and track. Sopko's
formal education at Ithaca College in Ithaca, New York prepared him for
his time at Central Park Media where, as Sales Coordinator, he opened
and maintained several of CPM's largest accounts. Now Director of Sales
at Urban Alchemist, Sopko is responsible for all the company's retail
sales. In his free time, Sopko writes for video game portal
www.RPGDL.com.

About Peter Tatara:
While Marketing Manager at Central Park Media and Be Beautiful Manga,
Tatara crafted much of the company's public face, was responsible for
planning publicity events, and created both consumer and retailer
product awareness programs. Now President of Urban Alchemist,
expanding upon his experience, he supervises all marketing,
advertising, production, and website design. In his free time, Tatara
is a writer and amateur filmmaker whose work, most notably the Johnny
Robo miniseries, can be seen at www.giantrobotsfightinggod.com. He
graduated from Ithaca College's Park School of Communications.

About Urban Alchemist:
Urban Alchemist is a New York City-based boutique apparel company
specializing in high quality, unique, niche clothing truly expressive
of modern and retro underground culture. While most companies focus on
the trendy and the popular, Urban Alchemist seeks to make anti-popular
shirts and accessories for anime, video game, and comic book fans. The
company's products can be purchased directly from
www.urban-alchemist.com.

Sample Urban Alchemist Images:
http://urban-alchemist.com/images.html

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