Erin Corbett Joins Imagi Animation Studios as Senior VP of MarketingDec 4th 2007
Los Angeles (December 4, 2007) – Imagi Animation Studios has appointed Erin Corbett as Senior VP of Marketing, it was announced by Douglas Glen, Co-CEO.
In the newly created position, Corbett will oversee marketing strategy and operations, and will focus on working with Imagi's distribution partners to enhance worldwide advertising, sales promotion, licensing and tie-in programs.
Imagi Animation Studios' next two films are Gatchaman and AstroBoy, both of which will be distributed worldwide in 2009 by Warner Bros. Pictures and The Weinstein Company.
“In the past year, Imagi has recruited outstanding senior creative leadership in both Los Angeles and Hong Kong, with a mission to produce world-class entertainment for global audiences,” commented Glen. “Erin Corbett's mission is to build a top-drawer, global marketing capability to complement our animated film production.”
Corbett said: “I couldn't be more pleased to begin work on Gatchaman and AstroBoy, two films that have such a massive fan base, incredible built-in equity and legendary histories. This is a great time to be joining Imagi.”
With over 16 years of diverse experience in marketing, advertising and promotions, Corbett spent eight years at Warner Bros. Pictures, where she became Senior VP, National Promotions, Feature Film Marketing. In that position, she led a string of award-winning marketing partnership successes, and worked on nearly 30 Warner Bros. titles annually. Corbett started her entertainment industry career in licensing and marketing at The Walt Disney Company. Most recently, Corbett was VP, Brand Activation for Harrah's Entertainment in Las Vegas where she oversaw partnership marketing, promotions, live events, public relations and product development for Harrah's 40 properties.
Imagi International Holdings Limited (“Imagi”) is a listed company (Stock Code 585) on the main board of the Hong Kong Stock Exchange. Imagi's principal business is the development and production of computer graphics (“CG”) animated theatrical feature films. Imagi's first theatrical movie TMNT was released in March 2007, opening #1 in U.S. box office revenue, only the third time in history that an Asian-made film has achieved that honour. Imagi has development operations in Los Angeles, California, and CG production studios at its Chai Wan (Hong Kong) headquarters.