MIPTV Featuring Milia 2008: A Digital Edition

Paris, 22 April 2008 – The 45th edition of MIPTV featuring MILIA 2008 was marked by the unprecedented participation of new media companies in the market. Both in the conference program and the exhibition halls, digital and telecoms companies were more visible than ever, and among the numerous deals signed, many involved both traditional television and technologies such as IPTV, VOD and other Internet platforms.

In total, MIPTV featuring MILIA 2008 brought together 13,360* participants, up from 13,311 in 2007. Some 4,551 companies from 111 countries took part in the market this year, compared to 4,548 companies from 104 countries in 2007.

The total exhibition space covered 22,068m², making it the largest since the creation of MIPTV, hosting 528 stands from 52 countries.

Programme buyers were out in force, an indication of the continuing competition for content. The number of acquisitions executives in Cannes was up 16% to 4,422 in 2008 from 3,817 the previous year.

“The major industry trends seen in 2007 have been confirmed in 2008,” commented Paul Johnson, Director of Reed MIDEM's Television Division. “The 2008 edition of MIPTV featuring MILIA was notable for the increased participation of the new players who will be key to the future of our industry, such as digital media and advertising.”

Spread over four days, the market's conference programme included 51 sessions featuring more than 140 speakers, among them, 10 top executives who came to give their views on the latest developments in the industry. These included Richard Dickson, Senior Vice President Worldwide Marketing, Media & Entertainment, Mattel Brands; Elisabeth Murdoch, CEO & Chairman, Shine Group, and Didier Lombard, CEO & Chairman, France Telecom Group.

After Yann Arthus-Bertrand in 2007, the Japanese public broadcaster NHK received the Green World Award 2008 for its commitment to raising public awareness about the environment over the last 50 years.

The third edition of 'Content 360,' the festival aimed at stimulating creation and innovation in the field of interactive content and services, was an unprecedented success. Ten winners took home awards this year and they will share €115,000 in prize money to develop their projects.

For the third consecutive year, the International Academy of Television Arts & Sciences joined with Reed MIDEM to present the International Interactive Emmy® Awards, recognizing excellence in interactivity in all its forms.

Over five days, numerous international celebrities were present on the Croisette to present their latest product; Shirley MacLaine for the mini-series “Coco Chanel,” Sam Neill for “Iron Road,” Sir Derek Jacobi for “Diamonds” and the actresses from the French series “5 Sœurs” (Sisterhood).

Prior to the start of MIPTV featuring MILIA, the 11th edition of MIPDOC also notched up record participation with 504 companies attending from 60 countries, a 9% increase on 2007. Some 1,415 programmes were presented at this edition, of which 920 were brand new. This year was also notable for a record in the number of programmes viewed: 30,254 compared to 24,858 in 2007, a rise of 22%. The keynote speech from director Alex Gibney, winner of this year's best documentary Oscar, and the awards presented to the five ‘International Trailblazers’, were among the highlights of this edition.

* All figures quoted are audited by the Office of Justification of Statistiques (OJS)

List of Content 360 winners:
List of 3 winners of International Interactive Emmy® Awards 2008
The photo album of MIPTV/MILIA 2008 is on line
Consult and download photos from this year at:

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