Animax Asia Brings on Star Creative Team for LaMB

Aug 19th 2008
Animax Asia unveils Ryosuke Tei as director and Yasufumi Soejima as storyboard artist for original multimedia, multiplatform animation production LaMB

• Tracy Wong, Director of Creative Services for Animax Asia and Executive Producer of LaMB leads entire creative including Singapore animation studio Peach Blossom Media

• Singapore-based comics and concept art studio Imaginary Friends Studios collaborates with Peach Blossom Media to provide concept art & design and produce web manga for LaMB


19 August 2008, Singapore – An all-star creative team including Ryosuke Tei as director and Yasufumi Soejima as storyboard artist, as well as Singapore's illustration and concept art studio Imaginary Friends Studios as web manga production house, are teaming up with Singapore-based animation studio Peach Blossom Media to produce Animax Asia's first original animation production in high definition (HD) – LaMB!

Based on the award-winning script by Filipino Carmelo Juinio in the Animax Awards 2007 pan-Asia scriptwriting contest, LaMB is the first animated production under the US$6million Singapore Economic Development Board (EDB) and SPE Networks – Asia Joint Production Fund. Having unveiled Canadian band Simple Plan and American band The Click Five to provide songs for LaMB's soundtrack, Animax Asia has put in place a very capable creative team to flesh out visuals of the project that will roll out across three screens – TV, online and mobile.

Definitely among the who's who in the Japanese creative industry that continues to gain international recognition, Tei and Soejima take on both consultative and hands-on roles to contribute their valuable expertise and vast experience into all aspects of production for their collaborative work on LaMB.

Illustration, comics and concept art studio Imaginary Friends Studios is on board to contribute concept art and produce web manga for LaMB, while the animation production is handled by Peach Blossom Media. The entire team is being led by Tracy Wong, Executive Producer of LaMB as well as Director of Creative Services at Animax Asia.

As director, Tei works closely with the Singapore creative teams and fellow countryman Soejima to helm the making of LaMB on various fronts, overseeing the animation, production and creative processes of the project. Prior to joining the LaMB project, Tei was President and Creative Director at Tokyo-based creative design agency Furi Furi which he founded in 1998. During his 10 years at Furi Furi, Tei headed character, web-based, computer games, on-air, and flash animation design projects, as well as commercial production for clients including Nintendo, Nike, Yahoo! Japan and MTV Asia.

“I am very excited to direct Animax Asia's inaugural original animation production. I hope to bring this beautiful story to life and offer Animax viewers a truly unique entertainment experience,” said Tei.

Star storyboard artist for LaMB, Soejima, formerly with Japan's famed anime studio Gonzo, brings more than a decade's experience and knowledge to the drawing board where he will define and refine the look and feel of the artwork as well as story development for the project.

“I am delighted to be working with Ryosuke Tei san to help create his vision of LaMB. It is a most interesting project given how the producers of the show, Animax, are trying to entertain viewers across multiple platforms,” said Soejima.

Highlights of Soejima's glittering career include animation for The Second Renaissance - part 2 of The Animatrix anime series spun-off from the Wachowski brothers' The Matrix trilogy from Warner Brothers, 3D direction for anime OVA Zaion: I Wish You Were Here and anime series Last Exile, as well as collaborative work with Studio 4c on the anime-styled animated music video for US rock band Linkin Park's hit single ‘Breaking the Habit’ which won the 2004 MTV VMA Viewers Choice Award. In addition, Soejima served as Creative Advisor for two-time Tokyo Anime Award winning OVA Yukikaze, and was Digital Director for Textile Design on anime series Gankutsuou: The Count of Monte Cristo, as well as 3D Director for computer game-based anime series Final Fantasy: Unlimited.

Led by Stanley Lau (Artgerm), Kendrick Lim (Kunkka) and Kai, Imaginary Friends Studios' 50-strong team of artists will provide concept art and design for LaMB, as well as produce the web manga for the project scheduled to roll out from November 2008. The homegrown studio counts DC Comics, Radical Comics, Sony Online Entertainment, Square Enix and Ubisoft among its growing list of prestigious and world class clients.

“We are incredibly excited and proud to have such a powerhouse team of creatives collaborating on LaMB. Tei and Soejima bring with them vast expertise and deep knowledge of Japanese animation while Imaginary Friends Studios offers world class expertise in design and art. Combining their creative visions with those of Peach Blossom Media and Animax, I am confident we will produce an exciting new hybrid form of animation. One which will be experienced in a totally different way as the story of LaMB involves viewers and is unravelled across different platforms.” said Gregory Ho, Vice President & General Manager, Animax Asia.

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About Animax Asia
Animax Asia is 100% owned by Sony Pictures Entertainment. Launched on 1 January 2004, Animax is Asia's first youth anime brand specializing in the fastest growing youth entertainment genre - Japanese animation. Asia's programming strategy is to not only offer a dynamic line up of the highest-rated, most popular anime programs as well as shows never before seen outside of Japan, but also original productions, music and technology-lifestyle programs, that are exclusive to Animax Asia.

It is the channel of choice for Asia's trendsetters, image-conscious, tech-savvy youth & young adults, and individuals seeking a unique entertainment experience. The channel now reaches over 29 million households across Asia (including Japan), achieving the fastest roll-out among new channel launches in recent years, and is set to become a leading iconic brand synonymous with popular youth culture. More information about Animax Asia can be found at www.Animax Asia.com, www.Animax-taiwan.com, www.Animax-hk.com, www.animaxindia.com and www.animaxtv.co.kr.

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