Konami Digital Entertainment, Inc Shows Its Hand at Toy Fair

Top-Selling Trading Card Game Products to be Showcased

El Segundo, Calif. (February 10, 2010) – Konami Digital Entertainment, Inc. (KDE) announced today plans to feature their Yu-Gi-Oh! TRADING CARD GAME (TCG) products at this month's American International Toy Fair in New York City. KDE will introduce their 2010 product line at Booth #5627, Level 1 at the Jacob K. Javits Convention Center.

“We are confident that this year's Yu-Gi-Oh! TRADING CARD GAME offering is strong. With a mix of releases to excite our retail partners, strong cards to satisfy our avid fanbase, and entry-level products to welcome new Duelists, we are poised for a successful year,” said Yumi Hoashi, Vice President, Card Business for Konami Digital Entertainment, Inc.

The cornerstone of KDE's card business, the Yu-Gi-Oh! TCG was recently entered into the Guinness World RecordsTM as the best-selling trading card game of all time, with more than 22 billion cards sold worldwide.

Releasing February 16, the new Absolute Powerforce booster packs (MSRP: $3.99) set the stage for the first half of the year. The skies clash with the sounds of epic battle, as Absolute Powerforce brings Duelists everywhere the ultimate monsters featured in the climax of the Dark Signers' storyline from the Yu-Gi-Oh! 5D's animated series. Five unbelievable Synchro Monsters anchor this 100-card set, including new trump cards used by TV characters Yusei and Jack, as well as the amazing new Dragons of arch-villain Rex Goodwin. Absolute Powerforce also includes 10 World Premiere cards never before seen on Earth, plus 10 Bonus Cards previously available as promotional cards only in Japan. Additionally, coming in late March, the Absolute Powerforce Special Edition is a great value at $9.99 by combining three Absolute Powerforce booster packs with one of two variant cards.

On the heels of Absolute Powerforce is the ready-to-play Machina Mayhem Structure Deck. This 40-card playable Deck (plus 3 synchro monster cards for the extra Deck – 43 cards total) will be available late February with a $9.99 MSRP. Machina Mayhem includes 11 brand-new cards, and gives Duelists the tools they need to Summon awesome engines of destruction. Structure Decks like Machina Mayhem are perfect for Duelists who know the basic rules, but are looking for a launching point to build a competitive Deck for tournament use. Machina Mayhem has everything a Duelist needs to start down that road, including Deck, full rulebook, deluxe Game Mat, and Dueling Guide with tips on how to power up the Deck even more.

Perfect for Duelists looking to add popular cards to their Decks, the brand new 2010 version of the Duelist Pack Collection Tin contains 3 packs of Duelist Pack – Yusei 2 – plus 1 pack of Ancient Prophecy. Each Tin also has a special 3-card all-foil pack with 3 of Yusei's favorite cards from the animated series. (There are 3 different Yusei promo packs, each available through different retail partners.) Also, as a special bonus, this Tin introduces Yusei's amazing “Starlight Road” Trap Card, an unbelievable card that provides ultimate defense, and lets the owner counter-attack with their “Stardust Dragon” monster. One of the most anticipated Trap Cards in years, Duelists everywhere will be sure to want at least one of these cards – possibly two, three, or even more! Available for $9.99 MSRP, the Tins will be on sale in early March.

Rounding-out KDE's plans for the first half of 2010 are Duelist Pack – Kaiba – releasing in April for $1.99 per pack, The Shining Darkness booster set in May, a new Starter Deck to release in early June, and in July the 60-card Hidden Arsenal 2 set, with double the cards of the extremely popular Hidden Arsenal, which released in 2009. More exciting releases will be announced in the future for the second half of 2010.

For more information on Konami Digital Entertainment, Inc. or the Yu-Gi-Oh! TRADING CARD GAME please visit www.yugioh-card.com.

About The Yu-Gi-Oh! TCG
The Yu-Gi-Oh! TRADING CARD GAME is the #1 trading card game in the world with over 22 billion cards sold. It is a game of strategy, where players create individual Decks of cards collected from Structure Decks and Booster Packs. Two players engage in a Duel while using cards that represent powerful monsters, magical Spells and surprising Traps. Duelists with well-constructed Decks, dominating monsters, solid strategy and good fortune are the victors in the Yu-Gi-Oh! TCG. Konami Digital Entertainment, Inc. is the exclusive licensee and rights holder to the Yu-Gi-Oh! TCG in North America and Latin America.

About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. Konami's software titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. Konami is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com.

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