New People Announces One of the Nation's Biggest Pop Culture Events of the Year with the 2010 J-Pop Summit Festival

One Of A Kind All-Day Event Showcases The Best In Modern Japanese Film, Fashion, Music, Art, Retail Design And Popular Culture In September

San Francisco, CA, June 22, 2010 – NEW PEOPLE, a dynamic entertainment destination bringing the latest examples of Japanese popular culture to North American shores, has announced the date for the 2010 J-Pop Summit Festival – Saturday, September 18th. The venue has also launched a web site at to serve as a central information hub for updates on related events, film premieres and celebrity appearances planned for the day-long extravaganza that will take place in San Francisco's Japantown.

Additional news alerts over the coming weeks will detail specific events and appearances.

A variety of fun Japanese pop-inspired attractions including fashion shows, a theatrical film premiere, live art performances, and mini-concerts by some of Japan's hottest bands are planned for the 2010 Summit Festival both inside NEW PEOPLE, and also at the adjacent Peace Plaza and areas in between. Innovative artists and companies from the Bay area and Japan will join in with an array of products for sale in open air displays on both sides of Post Street and a food court highlighting Japanese cuisine will further complement the celebration.

Last year, more than 35,000 people attended the first J-Pop Summit Festival, which marked the Grand Opening of the NEW PEOPLE complex. The day-long event featured a trio of bands as part of the Japan Nite Special: Girls Rock Explosion as well as a rare appearance by famed artist and anime character designer Yoshitaka Amano, a Gothic And Lolita Extravaganza, a Harajuku Fashion Makeover, and the U.S. theatrical premiere of 20th Century Boys inside NEW PEOPLE's VIZ Cinema, the country's first theatre with a dedicated Japanese film program.
NEW PEOPLE offers the latest films, art, fashion and retail brands from Japan and is the creative vision of the J-Pop Center Project and VIZ Pictures, a distributor and producer of Japanese live action film. Located in San Francisco at 1746 Post Street, the 20,000 square foot structure features a striking 3-floor transparent glass façade that frames a fun and exotic new environment to engage the imagination into the 21st Century. A dedicated web site is also now available at:

The NEW PEOPLE complex at 1746 Post St in San Francisco's Japantown

More than 35,000 people turned out to celebrate the opening of NEW PEOPLE in August 2009

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