Internet Sensation Hikakin Debuts on Crunchyroll

Jul 27th 2010

World-famous Japanese beatboxer Hikakin will feature his content on leading Asian lifestyle and entertainment site

San Francisco, Calif. (July 27, 2010) ­ Hikakin ­ the beatboxing sensation that has taken the internet by storm ­ will now feature his content on Crunchyroll. Along with his other successful videos like his Kanye West beatbox cover and Justin Timberlake beatbox cover, Crunchyroll will also feature a never-before-seen video by Hikakin, exclusively for the site¹s audience.

Hailing from Niigata, Japan, Hikakin amassed a huge buzz and following on You Tube with his beatbox interpretation of the music and sounds effects from the classic Super Mario Brothers video game. The success of this viral video has put Hikakin on the map as a rising beatboxing star and landed him a spot on CBSNEWS.com¹s the Feed.

³Our goal is to not only give the world better visibility into the Asian lifestyle and entertainment spectrum, but also enable these creators and artists a chance to reach out to a greater worldwide audience,² said Vince Shortino, President of Crunchyroll¹s Japan office. ³That is why we are very excited to feature and support rising stars like Hikakin.²

More videos and information can be found here at www.crunchyroll.com/hikakinbeatbox or at his official blog site at: http://ameblo.jp/hikakin/.

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System(SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.crunchyroll.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com¹s actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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