'emaqi' – The Next Generation Manga App Debuts with Massive Library, Exclusive Series & Dozens of Launch Bonuses

WEDNESDAY, MAY 28TH, 2025 | TOKYO, JAPAN — Orange Inc. announces its new manga app emaqi, the next-generation platform now available for fans in the United States and Canada. Packed with over 13,000 manga volumes from major publishers — plus nearly 50 exclusive titles and more on the way — emaqi offers a fresh digital reading experience with intuitive discovery tools, making it effortless to find your favorites.

“I started this company because I wanted fans around the world to have the same opportunity to enjoy manga culture as we do in Japan,” says Shoko Ugaki, CEO & Founder of Orange. “More than 95% of manga published in Japan have never been released in English. We aim to change that by exposing more incredible manga works to overseas audiences.”

Say hello to emaqi, your new go-to digital manga destination, launching today on the App Store and Google Play Store. With over 13,000 volumes across 1,700 series, emaqi is already one of the largest manga apps in North America—right from day one. emaqi promises to be a hub of the best content spanning the biggest publishers, including Viz Media, Kodansha USA, Yen Press, Akita Shoten, Futabasha, Shonen Gahosha, Nihon Bungeisha, COAMIX and more.

But that's not all: emaqi also debuts as the exclusive home to nearly 50 must-read titles—including Anjo the Mischievous Gal, The Vampire Dies in No Time, and Liverleaf—all available only on emaqi. Even better, this exclusive lineup is set to grow to 100 never-before-translated manga by the end of 2025.

To celebrate the launch of emaqi, we're offering a massive, limited-time campaign packed with irresistible offers, running from May 28, 2025, at 9:00 AM to July 8, 2025, at 11:59 PM (EDT). These limited-time offers make it easier than ever to dive into a world of manga, whether you're discovering something new or revisiting old favorites.

・Read up to 3 volumes for free from 10 of Viz Media's most popular series — including global hits like Naruto, My Hero Academia, and One Piece.

・Enjoy all emaqi-exclusive translated titles with a “Wait Until Free” model — unlock one chapter every 23 hours at no cost.

・Get 50% coin-back on purchases, up to 25,000 coins per user.

■The New Standard for Manga Discovery

To help fans explore a massive library of manga across genres and worlds, emaqi has developed a novel solution to sampling new series. The app has a feature called “Dig,” which allows users to progress through content with vertical swipes and quickly switch between different works with horizontal swipes, making it easy to discover new favorites. The app also features personalized recommendation functions, and will soon introduce automatic text enlargement for more comfortable reading on phone screens.

Download emaqi:
iOS/Android: https://emaqi.go.link/7lF9p

Features:

・"Dig"
Browse casually within the app by progressing through personalized recommended works with vertical swipes and quickly switching between different works with horizontal swipes. Continuously discover new favorites.

・Coming Soon: Automatic Text Enlargement Feature
emaqi is set to introduce a smartphone-optimized reading experience, allowing you to adjust text size without ever spilling beyond speech bubble frames—ensuring that you can enjoy every detail of the manga without interfering with its original art and expressions.

・Personalized recommendations
Based on works you've read, personalized recommendations appear on the home screen and "Dig" screen, creating opportunities to discover new works.

・Personalized bookshelf
Quickly access your reading history, purchased works, and favorites.

■How emaqi Works

emaqi is designed to offer a flexible, accessible way for readers to enjoy officially licensed manga—whether they want to purchase, binge, or try something new for free.

・Purchase Model
emaqi uses a pay-per-title model with in-app purchases on the App Store and Google Play Store.

・Free & Accessible Content
Selected titles offer a “Wait Until Free” system, allowing readers to unlock one chapter every 23 hours at no cost. After finishing the free chapters, users can purchase the remaining chapters. Additionally, one-shot titles are available to read for free in their entirety.

About Orange Inc.

Orange is a startup driven by the mission: “Creating a world where everyone enjoys manga.” We aim to deliver unique masterpieces to the world and create a society where manga can be enjoyed as part of daily life by people of all ages.

Our in-house specialized manga localization creative team, consisting of experienced translators and graphic designers, conducts translations using proprietary localization tools. We distribute these translated works and other digital manga through our self-operated digital manga store, "emaqi." We believe that accelerating the international distribution of officially translated versions will help reduce piracy and ensure appropriate compensation for creators.

Company Profile
● Company Name: Orange Inc.
● Representative: Shoko Ugaki, President and CEO
● Location: Dai 35 Kowa Building, 1-14-14 Akasaka, Minato-ku, Tokyo
● Established: April 2021
● URL: https://orange.inc/