Hamleys Launches Bandai Namco Pop-Up Introducing Blend of Anime Character Merchandise in Immersive Retail Experience
Hamleys launches Bandai Namco Pop-Up introducing a
unique blend of Anime character merchandise in an
immersive retail experience
Visitors can experience best-selling capsule toy brand and Guinness World Record holder GASHAPON™, and globally popular brands from One Piece, Dragon Ball, Tamagotchi, Gundam to Shokugan, Tamashii Nations, Banpresto, and Ichibansho
Richmond, UK – 1st December 2025 – Bandai Namco Amusement Europe Ltd. has announced a retail collaboration with the quintessentially British toys and games store, Hamleys, in a Bandai Namco Pop-Up that includes globally adored Japanese toys and products from Bandai Namco in Hamleys London Regent Street from today.
In an exclusive and first major activation from Bandai Namco Amusement Europe, the Bandai Namco Pop-Up situated on the basement floor in Hamleys London Regent Street contains Japanese brands that are synonymous with UK pop culture – making Hamleys the ultimate destination for collectors and fans alike.
GASHAPON™, officially recognised by the Guinness World Records as the largest capsule toy brand on the planet (30th June 2025), has now arrived in Hamleys. Having produced over 220M units in 2024, the Hamleys store is packed with over 100 GASHAPON™ vending machines bursting with surprises, from adorable on trend miniatures to must-have collectibles inspired by favourite Japanese media franchises. Whether a long-time fan or a first-time explorer, it's a chance for visitors to the store to make a wish, turn the handle, and discover high-quality Japanese collectibles.
For the titans of anime and manga, the Bandai Namco Pop-Up includes an area for Dragon Ball and One Piece in collaboration with licensor Toei Animation, as fans should get ready for the ultimate photo moment. Fans can snap unforgettable pictures with exclusive, custom-designed graphics celebrating two legendary, globally loved media franchises. Since its anime premiere of ‘Dragon Ball Z’ in the UK 6th March 2000, Dragon Ball continues to thrive amongst fans of all ages. One Piece anime premiered in the UK in 2005 and in recent years has seen a surge in fandom globally with One Piece now featuring a live-action series in a Netflix adaptation released 31st August 2023. Season 2 is scheduled for release on 10th March 2026.
Tamagotchi, the iconic 90's toy, which opened its first official Tamagotchi Shop in the UK in 2024 at Bandai Namco Cross Store Camden to global fanfare, will also have products on offer at the Bandai Namco Pop-Up in Hamleys. Collectors of all ages will experience nostalgia and discover the latest generation of Tamagotchi.
Featured on the basement floor at Hamleys is Gundam, where visitors can step into the excitement with a life-size Gundam statue with ever-changing Gunpla product displays, keeping fans coming back for more to satisfy their hobby and craft needs.
Other renowned Japanese brands can be found at the Bandai Namco Pop-Up include Shokugan, the high-quality, affordable and limited release collectibles that originated from being sold with food. Tamashii Nations, which offers products that are instilled with Japanese tamashii (soul) by Japanese master craftsmen from Asakusa, Tokyo. Banpresto, is one of the world's foremost character merch creators. For over 20 years, the brand has created figurine, plush, and so on for a large number of properties. Ichibansho, produced by Bandai Spirits also offers high-quality collectibles from popular anime, manga, and video games.
A Hamleys representative said: “The Bandai Namco Pop-Up in our flagship Hamleys London Regent Street store adds a new and exciting element to our products on offer by introducing Japanese brands that the UK population is eagerly anticipating and embracing. GASHAPON™ provides a unique experience to collecting toy miniatures with the interactive element to dispensing a capsule. We can't wait for guests to visit the store to discover the well renowned toys and brands from Japan.”
Rob Cook, Locations Based Operations Director at Bandai Namco Amusement Europe said: “Hamleys is a multinational toy and games store, and having our Bandai Namco Pop-Up situated in the basement floor at the prestigious Hamleys London Regent Street is a perfect fit to offer our products. The UK has an ever-growing interest in Japanese brands and our partnership with Hamleys showcases the strength and demand in the UK retail market.”
About GASHAPON™
Launched by toy manufacturer Bandai in 1977, the authentic Japanese GASHAPON™ experience expends to UK audiences. Visitors can immerse themselves in collecting a sheer variety of toy miniatures from adored brands in a toys and games store that historically attracts locals and tourists. All visitors need to do is insert a token into the machine and crank the handle to receive a capsule. The GASHAPON name derives from the Japanese onomatopoeia – ‘GASHA’ from the sound it makes when cranking the handle, and ‘PON’ from the sound of the capsule being dispensed.
Bandai Namco Pop-Up in Hamleys London Regent Street can be visited from today.
Address: Hamleys, 188-196 Regent St., London W1B 5BT
For more information about Gashapon™ Bandai Official Shop visit:
X – gashaponshopuk
Instagram – gashaponshopuk
Facebook – gashaponshopuk
TikTok – gashaponshopuk
Official Website – GASHAPON | Bandai Namco Cross Store
For more information about Bandai Toys & Hobby visit: https://www.bandai.co.uk/
Facebook - http://Facebook.com/bandaiukcollect
Instagram - http://www.instagram.com/bandai_UK_collect
unique blend of Anime character merchandise in an
immersive retail experience
Visitors can experience best-selling capsule toy brand and Guinness World Record holder GASHAPON™, and globally popular brands from One Piece, Dragon Ball, Tamagotchi, Gundam to Shokugan, Tamashii Nations, Banpresto, and Ichibansho
Richmond, UK – 1st December 2025 – Bandai Namco Amusement Europe Ltd. has announced a retail collaboration with the quintessentially British toys and games store, Hamleys, in a Bandai Namco Pop-Up that includes globally adored Japanese toys and products from Bandai Namco in Hamleys London Regent Street from today.
In an exclusive and first major activation from Bandai Namco Amusement Europe, the Bandai Namco Pop-Up situated on the basement floor in Hamleys London Regent Street contains Japanese brands that are synonymous with UK pop culture – making Hamleys the ultimate destination for collectors and fans alike.
GASHAPON™, officially recognised by the Guinness World Records as the largest capsule toy brand on the planet (30th June 2025), has now arrived in Hamleys. Having produced over 220M units in 2024, the Hamleys store is packed with over 100 GASHAPON™ vending machines bursting with surprises, from adorable on trend miniatures to must-have collectibles inspired by favourite Japanese media franchises. Whether a long-time fan or a first-time explorer, it's a chance for visitors to the store to make a wish, turn the handle, and discover high-quality Japanese collectibles.
For the titans of anime and manga, the Bandai Namco Pop-Up includes an area for Dragon Ball and One Piece in collaboration with licensor Toei Animation, as fans should get ready for the ultimate photo moment. Fans can snap unforgettable pictures with exclusive, custom-designed graphics celebrating two legendary, globally loved media franchises. Since its anime premiere of ‘Dragon Ball Z’ in the UK 6th March 2000, Dragon Ball continues to thrive amongst fans of all ages. One Piece anime premiered in the UK in 2005 and in recent years has seen a surge in fandom globally with One Piece now featuring a live-action series in a Netflix adaptation released 31st August 2023. Season 2 is scheduled for release on 10th March 2026.
Tamagotchi, the iconic 90's toy, which opened its first official Tamagotchi Shop in the UK in 2024 at Bandai Namco Cross Store Camden to global fanfare, will also have products on offer at the Bandai Namco Pop-Up in Hamleys. Collectors of all ages will experience nostalgia and discover the latest generation of Tamagotchi.
Featured on the basement floor at Hamleys is Gundam, where visitors can step into the excitement with a life-size Gundam statue with ever-changing Gunpla product displays, keeping fans coming back for more to satisfy their hobby and craft needs.
Other renowned Japanese brands can be found at the Bandai Namco Pop-Up include Shokugan, the high-quality, affordable and limited release collectibles that originated from being sold with food. Tamashii Nations, which offers products that are instilled with Japanese tamashii (soul) by Japanese master craftsmen from Asakusa, Tokyo. Banpresto, is one of the world's foremost character merch creators. For over 20 years, the brand has created figurine, plush, and so on for a large number of properties. Ichibansho, produced by Bandai Spirits also offers high-quality collectibles from popular anime, manga, and video games.
A Hamleys representative said: “The Bandai Namco Pop-Up in our flagship Hamleys London Regent Street store adds a new and exciting element to our products on offer by introducing Japanese brands that the UK population is eagerly anticipating and embracing. GASHAPON™ provides a unique experience to collecting toy miniatures with the interactive element to dispensing a capsule. We can't wait for guests to visit the store to discover the well renowned toys and brands from Japan.”
Rob Cook, Locations Based Operations Director at Bandai Namco Amusement Europe said: “Hamleys is a multinational toy and games store, and having our Bandai Namco Pop-Up situated in the basement floor at the prestigious Hamleys London Regent Street is a perfect fit to offer our products. The UK has an ever-growing interest in Japanese brands and our partnership with Hamleys showcases the strength and demand in the UK retail market.”
About GASHAPON™
Launched by toy manufacturer Bandai in 1977, the authentic Japanese GASHAPON™ experience expends to UK audiences. Visitors can immerse themselves in collecting a sheer variety of toy miniatures from adored brands in a toys and games store that historically attracts locals and tourists. All visitors need to do is insert a token into the machine and crank the handle to receive a capsule. The GASHAPON name derives from the Japanese onomatopoeia – ‘GASHA’ from the sound it makes when cranking the handle, and ‘PON’ from the sound of the capsule being dispensed.
Bandai Namco Pop-Up in Hamleys London Regent Street can be visited from today.
Address: Hamleys, 188-196 Regent St., London W1B 5BT
For more information about Gashapon™ Bandai Official Shop visit:
X – gashaponshopuk
Instagram – gashaponshopuk
Facebook – gashaponshopuk
TikTok – gashaponshopuk
Official Website – GASHAPON | Bandai Namco Cross Store
For more information about Bandai Toys & Hobby visit: https://www.bandai.co.uk/
Facebook - http://Facebook.com/bandaiukcollect
Instagram - http://www.instagram.com/bandai_UK_collect
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