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NEWS: My Hero Academia Manga Tops U.S. Monthly Bookscan August List




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Mocha Shiori



Joined: 27 Feb 2019
Posts: 25
Location: The United States
PostPosted: Mon Sep 09, 2019 4:54 pm Reply with quote
Again? Not really a surprise
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Kadmos1



Joined: 08 May 2014
Posts: 12487
Location: In Phoenix but has an 85308 ZIP
PostPosted: Tue Sep 10, 2019 2:00 am Reply with quote
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The BookScan rankings collect data sales from more than 16,000 locations including Barnes & Noble and other book chains, independent bookshops, and online purchases — but not sales at comic book stores, Walmart.com, and some other venues. The rankings cover about 85% of the U.S. trade print book market.

Other than perhaps the venues that I put in bold not wanting to supply such data sales, why does BookScan not include them?
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BodaciousSpacePirate
It's Over 9000!It's Over 9000!


Joined: 17 Apr 2015
Posts: 2730
PostPosted: Tue Sep 10, 2019 3:35 am Reply with quote
Quote:
Other than perhaps the venues that I put in bold not wanting to supply such data sales, why does BookScan not include them?


BookScan is run by Nielsen, who tend to focus on providing "representative" information for corporations and Wall Street investors (i.e., not how many cans of Diet Coke people bought in 2018, but rather the ratio of Diet Coke vs. Diet Pepsi that were sold at a pre-determined selection of stores in 2018). Sources like Diamond (the company that does most of the distribution to comic book stores in the US) and Walmart.com are fairly protective of their data, and Nielsen has apparently determined that the cost to get that data wouldn't result in a sufficient enough increase in the number of people who'd consider Nielsen's representation of reality accurate enough to be worth the $5,000/year BookScan subscription fee.
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