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NEWS: ViacomCBS Sells Simon & Schuster to Penguin Random House




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Kadmos1



Joined: 08 May 2014
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PostPosted: Wed Nov 25, 2020 8:18 pm Reply with quote
From deadline.com/2020/11/viacomcbs-to-sell-simon-schuster-to-random-house-for-close-to-2-2-billion-1234621745:
Quote:
News Corp. CEO Robert Thomson, who last week called a potential Simon & Schuster-Penguin Random House deal “a serious antitrust issue,” weighed in Wednesday as well, saying a combination defies “market logic.”

“There is clearly no market logic to a bid of that size – only anti-market logic. Bertelsmann is not just buying a book publisher, but buying market dominance as a book behemoth,” the executive said in a statement Wednesday. “Distributors, retailers, authors and readers would be paying for this proposed deal for a very long time to come. This literary leviathan would have 70 percent of the US Literary and General Fiction market. There will certainly be legal books written about this deal, though I wonder if Bertelsmann would publish them,” Thomson said.

This is rich and somewhat hypocritical seeing as how News Corp owns another dominant book publisher, Harper Collins. Also, with News Corp owning a number of new media, if they sold news companies and publishers for various billions, I think that statement would seem a bit hypocritical.
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JackOfNoTrades



Joined: 25 Nov 2020
Posts: 1
PostPosted: Wed Nov 25, 2020 11:51 pm Reply with quote
Kadmos1 wrote:
From deadline.com/2020/11/viacomcbs-to-sell-simon-schuster-to-random-house-for-close-to-2-2-billion-1234621745:
Quote:
News Corp. CEO Robert Thomson, who last week called a potential Simon & Schuster-Penguin Random House deal “a serious antitrust issue,” weighed in Wednesday as well, saying a combination defies “market logic.”

“There is clearly no market logic to a bid of that size – only anti-market logic. Bertelsmann is not just buying a book publisher, but buying market dominance as a book behemoth,” the executive said in a statement Wednesday. “Distributors, retailers, authors and readers would be paying for this proposed deal for a very long time to come. This literary leviathan would have 70 percent of the US Literary and General Fiction market. There will certainly be legal books written about this deal, though I wonder if Bertelsmann would publish them,” Thomson said.

This is rich and somewhat hypocritical seeing as how News Corp owns another dominant book publisher, Harper Collins. Also, with News Corp owning a number of new media, if they sold news companies and publishers for various billions, I think that statement would seem a bit hypocritical.


It may be hypocritical, but does that mean the statement is WRONG? Of course not. Anyone with a basic understanding of the publishing industry can tell you that this deal, if it goes through, will create a monolith the likes of which would cripple the book industry for life.

This merger NEEDS to be prevented and investigated as a potential monopoly. On that, we can all agree.
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Nate148



Joined: 24 May 2012
Posts: 466
PostPosted: Thu Nov 26, 2020 12:11 am Reply with quote
It will thou because viacomCBS is dieing like warner is right and so what the big five become the big four not much of change seeing as the system is broke.
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Triltaison



Joined: 03 Jul 2011
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PostPosted: Thu Nov 26, 2020 3:58 am Reply with quote
I somehow missed ViacomCBS owning S&S before. That is most definitely a concerning merger, though I wonder if digital distribution is also affected. I've never been clear if the same distributors for the physical books also take part in digital distribution when manga are involved.
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Q4000



Joined: 28 Dec 2006
Posts: 44
PostPosted: Thu Nov 26, 2020 4:09 am Reply with quote
@Kadmos1 Them calling this 'antitrust behavior' is not wrong or hypocritical. What would be hypocritical is if he were to have said that and then his company was also an interested party to acquire S&S.

Anyway, who's gonna buy a publishing house if not a company who already has a stake in the publishing industry? This is common behavior in any industry, unless a company is eyeing to expand to new ventures.

I wonder what Macmillan and Hachette has to say about this.
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Alan45
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Joined: 25 Aug 2010
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PostPosted: Thu Nov 26, 2020 8:31 am Reply with quote
It is actually more complicated than which publishing company has the biggest market share. The 800 pound gorilla in this equation is Amazon. They have a near monopoly on physical book sales, a large part of digital sales and are going into publishing. They currently are to some extent telling publishing companies what they can charge for books. It may take a mammoth publisher to be able to negotiate with them as equals.
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Zalis116
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PostPosted: Thu Nov 26, 2020 3:37 pm Reply with quote
Aren't these publishers all kind of mini-monopolies already? After all, they're not really competitors, since they sell completely different books. It's so unfair and anti-consumer that they just pay authors for exclusive licenses, instead of having multiple companies selling the same books and competing to see who has the best paper quality, the prettiest cover art, or the most aesthetically-pleasing text choices. But now, thanks to all that phony competition, there's so many publishers and the market's so fragmented that you have to spend thousands of dollars just to get even half of all the books out there.
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Tempest
I Run this place.
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Joined: 29 Dec 2001
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PostPosted: Sat Nov 28, 2020 3:19 pm Reply with quote
Zalis116 wrote:
Aren't these publishers all kind of mini-monopolies already? After all, they're not really competitors, since they sell completely different books..


That's not how a monopoly is defined. A monopoly is when one company controls all the competing products/services, or the only product/service in a category.

Books that are similar in genre and target demographic compete with each other, and therefore the publishers and distributors of those books are competing. SS and Random House are competitors at the distribution level. They compete for share of store shelves, and for consumer dollars with very similar products (similar to Coke & Pepsi).

Exclusivity is not the same as monopoly, and while it can be an anti-consumer concern, it usually isn't. Exclusivity is extremely popular throughout all industries, and it generally doesn't lead to anti-competitive behavior because there is still competition between similar products. Exclusivity doesn't give the distributors nearly as much ability to dictate terms as a monopoly would.
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Mr. sickVisionz



Joined: 28 Oct 2007
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PostPosted: Sat Nov 28, 2020 6:47 pm Reply with quote
I wonder if they'll still keep two separate brand names to maintain the illusion of choice in the manga marketplace or if it'll reduce down to only one moniker.
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Alan45
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Joined: 25 Aug 2010
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PostPosted: Sat Nov 28, 2020 7:46 pm Reply with quote
@Mr. sickVisionz

From the article:
Quote:
Simon & Schuster will continue as a separate publishing unit under the Penguin Random House umbrella.


All the major publishers have multiple imprints. That allows them to use different brands for different genres.
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Twage



Joined: 29 Jul 2003
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Location: North Bergen, NJ
PostPosted: Mon Nov 30, 2020 10:20 am Reply with quote
Mr. sickVisionz wrote:
I wonder if they'll still keep two separate brand names to maintain the illusion of choice in the manga marketplace or if it'll reduce down to only one moniker.


You misunderstand the system here. PRH is Kodansha, Vertical, Dark Horse, and Seven Seas's distributor, and Simon & Schuster is Viz's distributor. All those companies are independently owned. They just pay a fee to the distributor so that they don't have to maintain their own sales teams and warehouses. If they wanted to, they could walk away and either build out their own sales and distribution capabilities or use another distributor (there are many). So PRH couldn't "reduce" these brands down if they wanted to. They're independent publishers.
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